Please critically evaluate the following research methodologies. Identify some of the problems with both methodologies. How could these methodologies be improved? 1. To access the extent of its trade area, a shopping mall stations interviewers in the parking lot every Monday and Friday evening. After people park their cars, interviewers walk up to them and ask them for their ZIP codes. 2. To access the potential for new horror movies starring alien robots, a major studio invites people to call a 900 number and vote yes if they would like to see such movies or no if they would not. Each caller is billed a $2 charge.
Please critically evaluate the following research methodologies. Identify some of the problems with both methodologies. How could these methodologies be improved?
1. To access the extent of its trade area, a shopping mall stations interviewers in the parking lot every Monday and Friday evening. After people park their cars, interviewers walk up to them and ask them for their ZIP codes.
2. To access the potential for new horror movies starring alien robots, a major studio invites people to call a 900 number and vote yes if they would like to see such movies or no if they would not. Each caller is billed a $2 charge.
The methodical and structured approaches, processes, and procedures used by researchers to collect, analyse, evaluate, and draw conclusions from data and information are referred to as research methodologies. These approaches serve as a framework for research investigations and are critical for guaranteeing the validity, reliability, and relevance of research findings. Data collection methods, study designs, data analysis techniques, and ethical issues are all part of research procedures.
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