a) Explain how the long-run average cost curves will differ between a private hospital and a soft-drink manufacturing company, and discuss how this would affect the optimum output level in each company.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter19: Pricing Concepts
Section: Chapter Questions
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(a) Explain how the long-run average cost curves will differ between a private hospital and a soft-drink
manufacturing company, and discuss how this would affect the optimum output level in each company.

(b) Formidable Manufacturing Company has the following cost functions in the short run, where production
level, Q is measured in ‘000s of units:
?? = 0.5?
3 − 2?
2 + 5?
?? = 7
(i) Calculate the optimum output level for this company in the short run 
(ii) Calculate the marginal cost for this company at a production level of 2,500 units
(iii) The industry for in which Formidable Manufacturing Company operates classifies its members
by the following output:
Size Micro Small Medium Large
Output (Q): 0-1000 1000-3000 3000-6000 >6000
In the long run, the AVC for this industry is given by: ??? = 0.4?
2 − 3? + 15.
Determine the optimum plant size for this industry. 
(c) In merging with Air Jamaica, Caribbean Airlines sought to gain an advantage from operating with
economies of scale. Discuss the ways in which this merger may have caused Caribbean Airlines to
suffer from internal diseconomies of scale. 

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ISBN:
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Author:
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