platforms" and discuss the four main challenges associated with implementing them. Critically evaluate the challenges and opportunities organisations face when organising in ecosystems for value in the digital age. Refer to theories and concepts learned in class and use examples when this helps to illustrate your arguments
platforms" and discuss the four main challenges associated with implementing them. Critically evaluate the challenges and opportunities organisations face when organising in ecosystems for value in the digital age. Refer to theories and concepts learned in class and use examples when this helps to illustrate your arguments
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Explain the concepts of social media, platforms, and ecosystems. Compare two different theoretical perspectives on "platforms" and discuss the four main challenges associated with implementing them. Critically evaluate the challenges and opportunities organisations face when organising in ecosystems for value in the digital age. Refer to theories and concepts learned in class and use examples when this helps to illustrate your arguments
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