Pinky Ice-cream Itd. is an ice-cream company that is located in the city of Palma and has branches in several communities. The brand is an emerging brand and is becoming very popular amohg children and young adults. One of the reasons why this brand of ice-cream is becoming so popular is because the quality is outstanding. The Operations manager work closely with the marketing manager to ensure that the best quality ice-cream is sold to customer. The OM manager uses the best quality ingredients and ensures that the best machines and labour are employed in the transformation process. They also produce a variety of flavours to ensure that the customers have a wide choice. Weekly customer demand for the ice-cream can be seen in the table below. Week Demand (gallons) 280 295 3 315 4 300 340 6. 7 335 350 Seeing that the company is fairly new, management is yet to formulate a mission and a vision statement for the organization. They are planning to develop a strategic plan and would include these statements along with strategies in the plan. QUESTIONS 1. Describe the following operations management decisions that must be taken at Pinkie Ice-Cream Itd. (product, Scheduling, Inventory Control) 2. Other than quality, Select 2 competitive priorities and discuss how Pinkie Ice-Cream Itd. can use these competitive priorities to compete. 3. Should Pinkie Ice-Cream Itd. use the latest technology to make ice-cream? Discuss. 12

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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Transcribed Image Text:Pinkie Ice-Cream Itd. Pinky Ice-cream Itd. is an ice-cream company that is located in the city of Palma and has branches in several communities. The brand is an emerging brand and is becoming very popular amohg children and young adults. One of the reasons why this brand of ice-cream is becoming so popular is because the quality is outstanding. The Operations manager work closely with the marketing manager to ensure that the best quality ice-cream is sold to customer. The OM manager uses the best quality ingredients and ensures that the best machines and labour are employed in the transformation process. They also produce a variety of flavours to ensure that the customers have a wide choice. Weekly customer demand for the ice-cream can be seen in the table below. Week Demand (gallons) 1 280 2 295 3 315 4 300 340 6 335 7 350 Seeing that the company is fairly new, management is yet to formulate a mission and a vision statement for the organization. They are planning to develop a strategic plan and would include these statements along with strategies in the plan. QUESTIONS 1. Describe the following operations management decisions that must be taken at Pinkie Ice-Cream Itd. (product, Scheduling, Inventory Control) 2. Other than quality, Select 2 competitive priorities and discuss how Pinkie Ice-Cream Itd. can use these competitive priorities to compete. 3. Should Pinkie Ice-Cream Itd. use the latest technology to make ice-cream? Discuss.

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