Peter is considering operating a local business in the textile, clothing and footwear sector. Peter has completed research into the operations of similar businesses both locally and regionally and intends to market and sell his products both at the local and regional level at the same time. Peter understands that to shape the business’s overall strategy there are various strategic drivers both internally and externally which must be considered and wants expert advice on these drivers relevant to his business. He is also struggling with deciding on the best structure for the organization, as well as the most effective ways of marketing his products to ensure that they are more attractive to buyers than the current options. Peter is considering a strategic alliance but is not sure if to form links among non-competitive firms or associate with firms in an un-related activity. He is also aware that even other types strategic alliances exist but does not have a good grasp on this area to make an informed choice. Peter is aware of internal and external tools which businesses use to understand the operating environment but is unsure which ones are feasible for his business or will provide the most relevant information. Peter wants to go global in the future. He was listening to a radio program and they mentioned that there are drivers that shape strategies when persons are considering going global but he is not familiar with what these are. Whilst Peter has a lot of ideas, he recognizes the need for help to ensure his success. Referencing the scenario provided in above, and following the guidance provided by the Strategic consultant, Peter and his team are now prepared to proceed with finalizing their business plan to launch their company. Considering how competitive the business sector is today, it is important that they are aware of their alternative organizational strategies. It is also important that they understand how to develop a sustainable competitive advantage, so as to remain financially viable. The group is considering utilizing the strategy formulation framework to aid in developing the company and its products. Further to discussion with the Strategic Consultant, Peter is aware that there are certain habits that strategic leaders must encompass but is not sure what they are. 1. Recommend an appropriate name for the company, along with a brief background on the company. Indicate and describe, providing full details, one of the new products or services that the company intends to offer in the Textile, Clothing and Footwear sector. 2. Being a start-up company, identify the key levels of organizational strategies, that you and your team should focus on. Identify the various decision-makers across the various organizational levels. 3. Assess the three (3) stages of the strategy-formulation framework This must be linked to the product/ service the business intends to offer. In each stage you are required to include one (1) tool in your assessment.
Scenario: 1
Peter is considering operating a local business in the textile, clothing and footwear sector. Peter
has completed research into the operations of similar businesses both locally and regionally and
intends to market and sell his products both at the local and regional level at the same time. Peter
understands that to shape the business’s overall strategy there are various strategic drivers both
internally and externally which must be considered and wants expert advice on these drivers
relevant to his business. He is also struggling with deciding on the best structure for the
organization, as well as the most effective ways of marketing his products to ensure that they are
more attractive to buyers than the current options. Peter is considering a strategic alliance but is
not sure if to form links among non-competitive firms or associate with firms in an un-related
activity. He is also aware that even other types strategic alliances exist but does not have a good
grasp on this area to make an informed choice. Peter is aware of internal and external tools which
businesses use to understand the operating environment but is unsure which ones are feasible for
his business or will provide the most relevant information. Peter wants to go global in the future.
He was listening to a radio program and they mentioned that there are drivers that shape strategies
when persons are considering going global but he is not familiar with what these are. Whilst Peter
has a lot of ideas, he recognizes the need for help to ensure his success.
Referencing the scenario provided in above, and following the guidance provided by
the Strategic consultant, Peter and his team are now prepared to proceed with finalizing their
business plan to launch their company. Considering how competitive the business sector is
today, it is important that they are aware of their alternative organizational strategies. It is
also important that they understand how to develop a sustainable competitive advantage, so
as to remain financially viable. The group is considering utilizing the strategy formulation
framework to aid in developing the company and its products. Further to discussion with the
Strategic Consultant, Peter is aware that there are certain habits that strategic leaders must
encompass but is not sure what they are.
1. Recommend an appropriate name for the company, along with a brief background on the
company. Indicate and describe, providing full details, one of the new products or
services that the company intends to offer in the Textile, Clothing and Footwear sector.
2. Being a start-up company, identify the key levels of organizational strategies, that you and your team should focus on. Identify the various decision-makers across the various organizational levels.
3. Assess the three (3) stages of the strategy-formulation framework This must be linked to the product/ service the business intends to offer. In each stage you are required to include one (1) tool in your assessment.
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