Net-4-You is an Internet Service Provider thatcharges it 1 million customers $19.95 per monthfor its service. The company variable costs are $.50per customer per month. In addition, the companyspends $.50 per month per customer, or $6 millionannually, on a customer loyalty program designedto retain customers. As a result, the companymonthly customer retention rate was 78.8 percent.Net-4-You has a monthly discount rate of 1percent.a. what is the customer lifetime value if thecustomer retention rates are 70% and 95%?b. what do the results tell you about the impact ofcustomer retention on CLV?

Customer retention rate is the percentage of existing customers who remain customers after a given…

Answered: percent. a. what is the customer…

percent. a. what is the customer lifetime value if the customer retention rates are 70% and 95%? p. what do the results tell you about the impact of customer retention on CLV?

ENGR.ECONOMIC ANALYSIS

14th Edition

ISBN:9780190931919

Author:NEWNAN

Publisher:NEWNAN

Chapter1: Making Economics Decisions

Section: Chapter Questions

Problem 1QTC

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