PepsiCo. sells a wide variety of products (beverages, snacks and oatmeal & granola), while most of Coca-Cola revenues come from beverages. Based on this information alone: Coke is following a [Select] strategy. Question 5 Sammi Speed produces FemBike, a special type of motorcycle. About 80 % of her revenues from selling these motorcycles and the remaining 20% comes from fees for repairs. Sammi Speed would be classified as a firm. O single business O dominant business strategy whereas Pepsi is following a [Select] [Select] Single business vertical integration related diversification Outsourcing O related diversification O unrelated diversification .

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Give typed explanation of both question
 
top question both drop downs are the same.
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PepsiCo. sells a wide variety of products (beverages, snacks and oatmeal & granola), while most of Coca-Cola's
revenues come from beverages. Based on this information alone: Coke is following a
[Select]
strategy.
Question 5
Sammi Speed produces FemBike, a special type of motorcycle. About 80 % of her revenues from selling these
motorcycles and the remaining 20% comes from fees for repairs. Sammi Speed would be classified as a
firm.
O single business
O dominant business
strategy whereas Pepsi is following a [Select]
[Select]
Single business
vertical integration
related diversification
Outsourcing
O related diversification
O unrelated diversification
Transcribed Image Text:PepsiCo. sells a wide variety of products (beverages, snacks and oatmeal & granola), while most of Coca-Cola's revenues come from beverages. Based on this information alone: Coke is following a [Select] strategy. Question 5 Sammi Speed produces FemBike, a special type of motorcycle. About 80 % of her revenues from selling these motorcycles and the remaining 20% comes from fees for repairs. Sammi Speed would be classified as a firm. O single business O dominant business strategy whereas Pepsi is following a [Select] [Select] Single business vertical integration related diversification Outsourcing O related diversification O unrelated diversification
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