orporate culture from an ethical standpoint.

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter4: Social Responsibility And Ethics In Marketing
Section4.2: Blue Bell Creameries Moo’ves Ahead After Listeria Crisis
Problem 3C
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  1. Evaluate BP's corporate culture from an ethical standpoint. What role did top management have in shaping that culture?
Expert Solution
corporate culture from an ethical standpoint.

corporate culture is the culture that takes place in the organisation which defines the relation between the company's members i,e relation between the employee and the employers  relation of company with the outsiders etc. it use to also inform about the companies's activities that are taking place in the different departments of the companies.

the corporate culture involves the following points from the ethical standpoint:-

  • integrity.
  • honorable.
  • uprightness.
  • honesty.
  • values.
  • truthfulness.
  • ideology.
  • moral principles. 
  • accountability.etc

corporate ethical culture use to contain two measures under it that are mentioned below :-

  • promoting ethical conducts.
  • preventing unethical conduct.

promoting ethical conducts and preventing unethical conducts both contains the policies, practices, norms. these policies, practices and norms informs about the points that are fruitful for the internal and external factors responsible for the growth of the company.

 

 

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