Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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“One of the most challenging aspects of conducting research proposal is to clearly identify the “problem” that leads to a need for your study.
1a) Just because a problem exists and the author can clearly identify the issue, does not mean that the researcher can or should investigate it. Discuss, THREE main principles to question prior to writing a research proposal using relevant example.
1b) Discuss the sections which should be present in a strong problem statement.
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- A. What two elements do practical problems and research problems share?B. How do practical problems differ from research problems? Please specify at least 2 reasons carrow_forwardWhat’s the difference between Marketing Research and Marketing Strategy. Is Marketing Research a Marketing Strategy? Or are they both part of Strategic planning? 1-2 pages or 750 words , 12 font, Word or PDF document Use proper grammar and cite all sources Cite all sources using APA style for citationsarrow_forwardWhich of the following examples BEST illustrates the kind of research that might reveal market segments that can be targeted most profitably? Group of answer choices A) A research analyst producing a report of sales volume by product and year. B) Focus group participants discussing what they like most about their smartphones. C) A website hosting firm providing a report of site traffic ranked by page views and duration. D) A poll that asks research subjects to vote for one of two variations of an ad campaign.arrow_forward
- Extend research proposal to cover the qualitative and quantitative methods, primary data using observation, interviews and questionnaires. The essay may not choose both qualitative and quantitative methods but you must discuss the advantages and disadvantages of both even if you do not use them.arrow_forwardMarket research must deliver "actionable results". Regardless of research type, which of the following is the best description of research delivering "actionable results"? Group of answer choices Research which tells you information you can use to decide which actions to take, and how to take them, in order to drive maximum profit. Literal answers to questions the CEO of your company demanded that you ask possible customers. These are collated into 10 tables and put into an appendix of a board presentation. A written focus group report. Survey results telling you the average age of your customers.arrow_forward“Writing the Research Paper” explain to students of a Research Methods class:- The similarities and differences between (a) the research proposal (b) the research report-About research design-Citations and the APA 7th Edition Stylearrow_forward
- The primary danger with most professional survey takers that are part of online research panels is that they tend to a.be young, uneducated males b.be part of several online research panels c.give false answers and misleading information d.inflate the sample size e.use complex uncommon vocabulary arrow_forwardPropose a title for a possible research and come up with at least three (3) statements of the problem or arguments.arrow_forward1. Formulate your own definition of research. 2. Of the many purposes of research, which among them will produce results for the betterment of health of the people. 3. Which of the characteristics of research stands out?arrow_forward
- Which of the following is not a characteristic of good marketing research? A.Single method B.Healthy Skepticism C.Ethical marketing D.Scientific methodarrow_forwardIf a researcher connects findings to the research question, this is one step toward achieving which standard of effective research? Multiple Choice Limitations frankly revealed Research design thoroughly planned and executed Adequate analysis for decision maker's needs Purpose clearly defined High ethical standards appliedarrow_forwardDescribe two different problems related to research design that are commonly encountered when doing research and for each explain how a complete and detailed research proposal would help the researcher avoid the problem.arrow_forward
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