One of the leading pizza chains across the world, Dominos is the top contender for the strongest Italian fast-food chains. The brand has a close competitor in Pizza Hut. However, it has long overtaken Pizza hut to become the most sold pizza brand in the market. But compared to indirect competitors like McDonalds and KFC, Domino’s still has a long way to go. How can you explain the SWOT analysis of Dominos?
One of the leading pizza chains across the world, Dominos is the top contender for the strongest Italian fast-food chains. The brand has a close competitor in Pizza Hut. However, it has long overtaken Pizza hut to become the most sold pizza brand in the market. But compared to indirect competitors like McDonalds and KFC, Domino’s still has a long way to go. How can you explain the SWOT analysis of Dominos?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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One of the leading pizza chains across the world, Dominos is the top contender for the strongest Italian fast-food chains. The brand has a close competitor in Pizza Hut. However, it has long overtaken Pizza hut to become the most sold pizza brand in the market. But compared to indirect competitors like McDonalds and KFC, Domino’s still has a long way to go. How can you explain the SWOT analysis of Dominos?
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