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One change that Seth mentions is the PlantBottle. Another is using grape juice instead of sugar to sweeten drinks. What is true about these changes? Neither innovation would have been possible without outside partners. The PlantBottle is a potentially technological discontinuity; grape juice-sweetened drinks are an incremental change. The PlantBottle is a potentially technological discontinuity; grape juice-sweetened drinks are a technological lockout. Implementing multiple changes to products is an example of having a dominant design. Seth Goldman makes clear that innovation is essential for a small company to break into the packaged beverage market. In what ways can a company foster innovation? Check all that apply. Allow employees to test prototypes and use the results of their tests to create new products. Help employees overcome conflict and power struggles. Give employees challenging work so that they have a more creative work environment. Organize the company with a centralized structure using functional departments and reward short-term results.

One change that Seth mentions is the PlantBottle. Another is using grape juice instead of sugar to sweeten drinks. What is true about these changes? Neither innovation would have been possible without outside partners. The PlantBottle is a potentially technological discontinuity; grape juice-sweetened drinks are an incremental change. The PlantBottle is a potentially technological discontinuity; grape juice-sweetened drinks are a technological lockout. Implementing multiple changes to products is an example of having a dominant design. Seth Goldman makes clear that innovation is essential for a small company to break into the packaged beverage market. In what ways can a company foster innovation? Check all that apply. Allow employees to test prototypes and use the results of their tests to create new products. Help employees overcome conflict and power struggles. Give employees challenging work so that they have a more creative work environment. Organize the company with a centralized structure using functional departments and reward short-term results.

Understanding Business
Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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One change that Seth mentions is the PlantBottle. Another is using grape juice instead of sugar to sweeten drinks. What is true about these changes? Neither innovation would have been possible without outside partners. The PlantBottle is a potentially technological discontinuity; grape juice-sweetened drinks are an incremental change. The PlantBottle is a potentially technological discontinuity; grape juice-sweetened drinks are a technological lockout. Implementing multiple changes to products is an example of having a dominant design. Seth Goldman makes clear that innovation is essential for a small company to break into the packaged beverage market. In what ways can a company foster innovation? Check all that apply. Allow employees to test prototypes and use the results of their tests to create new products. Help employees overcome conflict and power struggles. Give employees challenging work so that they have a more creative work environment. Organize the company with a centralized structure using functional departments and reward short-term results.
Transcribed Image Text:One change that Seth mentions is the PlantBottle. Another is using grape juice instead of sugar to sweeten drinks. What is true about these changes? Neither innovation would have been possible without outside partners. The PlantBottle is a potentially technological discontinuity; grape juice-sweetened drinks are an incremental change. The PlantBottle is a potentially technological discontinuity; grape juice-sweetened drinks are a technological lockout. Implementing multiple changes to products is an example of having a dominant design. Seth Goldman makes clear that innovation is essential for a small company to break into the packaged beverage market. In what ways can a company foster innovation? Check all that apply. Allow employees to test prototypes and use the results of their tests to create new products. Help employees overcome conflict and power struggles. Give employees challenging work so that they have a more creative work environment. Organize the company with a centralized structure using functional departments and reward short-term results.
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