
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Transcribed Image Text:**Question:**
One challenge with following an Exclusive Distribution Strategy is that:
- **A.** The manufacturer may miss some customers.
- **B.** The manufacturer may have to do business with undesirable channel partners.
- **C.** Consumers are often turned off by this strategy.
- **D.** The government prohibits using this strategy for children’s products.
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