oducts, i.e., when the two firms that compete produce slightly different products. Consider two price-setting ns, 1 and 2, each with marginal cost c, that produce goods, 1 and 2, that are imperfect substitutes. Some stomers are loyal to a particular variety of the good so both firms can still have positive sales when they set ferent prices. Demand for firm 1's output, q1, as a function of the prices of both products, p, and p2 , is en by q1 = 2 – 3p1 + 3p2. And the demand for firm 2's output, q2, is given by q2 = 6 – 2p2 + P1. How can we tell, by looking at the demand functions above, that in the preferences of consumers the two products are substitutes? Explain your answer. . Write this strategic situation as a simultaneous game between the two firms, specifying the set of players, the set of alternatives and the preferences of each firm. Write down the profit equation of each firm as a function of the price it sets and that of the other firm.

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter13: best-practice Tactics: Game Theory
Section: Chapter Questions
Problem 1E
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In this question you will work out a model of price competition (Bertrand competition) with differentiated
products, i.e., when the two firms that compete produce slightly different products. Consider two price-setting
firms, 1 and 2, each with marginal cost c, that produce goods, 1 and 2, that are imperfect substitutes. Some
customers are loyal to a particular variety of the good so both firms can still have positive sales when they set
different prices. Demand for firm 1's output, q1, as a function of the prices of both products, p1 and p2 , is
given by q1 = 2 – 3p1 + 3p2. And the demand for firm 2's output, q2, is given by q2 = 6 – 2p2 + P1.
a. How can we tell, by looking at the demand functions above, that in the preferences of consumers the two
products are substitutes? Explain your answer..
b. Write this strategic situation as a simultaneous game between the two firms, specifying the set of players,
the set of alternatives and the preferences of each firm. Write down the profit equation of each firm as a
function of the price it sets and that of the other firm.
Transcribed Image Text:In this question you will work out a model of price competition (Bertrand competition) with differentiated products, i.e., when the two firms that compete produce slightly different products. Consider two price-setting firms, 1 and 2, each with marginal cost c, that produce goods, 1 and 2, that are imperfect substitutes. Some customers are loyal to a particular variety of the good so both firms can still have positive sales when they set different prices. Demand for firm 1's output, q1, as a function of the prices of both products, p1 and p2 , is given by q1 = 2 – 3p1 + 3p2. And the demand for firm 2's output, q2, is given by q2 = 6 – 2p2 + P1. a. How can we tell, by looking at the demand functions above, that in the preferences of consumers the two products are substitutes? Explain your answer.. b. Write this strategic situation as a simultaneous game between the two firms, specifying the set of players, the set of alternatives and the preferences of each firm. Write down the profit equation of each firm as a function of the price it sets and that of the other firm.
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