Mr. Hossen Mia is a head of Admin of “XYZ hospital”. He invested 10 lacs taka to digitalize his whole hospital with an intention to enhance his operational excellence and decision support systems. However, he noticed some major inconsistency when he asked for a list of all the patients of his hospital. He found duplication problem in that report and discovered that few patients have multiple profiles with different doctors. He also discovered that his new system is unable to search for duplicates as new patients are added. He also found that many of his patient data is incomplete. Without all the appropriate fields, records are useless for doctors. Doctors are worried because if a patient record list omits things like preexisting conditions or allergies, it’s not only incomplete but could impact patients care. Doctors and nurses of his hospitals also complained about data inaccuracies. Errors might have occurred in the original set-up (i.e., misspelled names or the data may not have been updated correctly. For hospital it was harder to communicate with patients and leverage their information for better outcomes and insights because of inaccurate information about their patients, from contact information to insurance codes.   1.What would be your strategy to overcome duplication, incompleteness, and inaccuracies issues of XYZ hospital’s information system. Please justify with evidence.

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter1: An Overview Of Strategic Marketing
Section1.2: Dollar Shave Club: The Company For Men
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Mr. Hossen Mia is a head of Admin of “XYZ hospital”. He invested 10 lacs taka to digitalize his whole hospital with an intention to enhance his operational excellence and decision support systems. However, he noticed some major inconsistency when he asked for a list of all the patients of his hospital. He found duplication problem in that report and discovered that few patients have multiple profiles with different doctors. He also discovered that his new system is unable to search for duplicates as new patients are added. He also found that many of his patient data is incomplete. Without all the appropriate fields, records are useless for doctors. Doctors are worried because if a patient record list omits things like preexisting conditions or allergies, it’s not only incomplete but could impact patients care. Doctors and nurses of his hospitals also complained about data inaccuracies. Errors might have occurred in the original set-up (i.e., misspelled names or the data may not have been updated correctly. For hospital it was harder to communicate with patients and leverage their information for better outcomes and insights because of inaccurate information about their patients, from contact information to insurance codes.

 

1.What would be your strategy to overcome duplication, incompleteness, and inaccuracies issues of XYZ hospital’s information system. Please justify with evidence.

 

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