Mr. Ali, a businessman, is invited to start a business at an event organized by Entrepreneurs BD United. He is informed about this a month before the event. Mr. Ali writes the speech a couple of days before the program. On a specific day, he comes to the event wearing a T-shirt, trousers, and saddle shoes. He gets onto the stage and straight away starts his speech. He reads out the whole speech and fumbles a few times. At the end of the speech, he leaves the stage without acknowledging the audience. In the given situation, what do you think Mr. Rahman did right or wrong? Explain what he has done right, what he should have or should not have done, and why.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question

Mr. Ali, a businessman, is invited to start a business at an event organized by Entrepreneurs BD United. He is informed about this a month before the event. Mr. Ali writes the speech a couple of days before the program. On a specific day, he comes to the event wearing a T-shirt, trousers, and saddle shoes. He gets onto the stage and straight away starts his speech. He reads out the whole speech and fumbles a few times. At the end of the speech, he leaves the stage without acknowledging the audience.

In the given situation, what do you think Mr. Rahman did right or wrong?

Explain what he has done right, what he should have or should not have done, and why.

Expert Solution
steps

Step by step

Solved in 2 steps

Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning