Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
expand_more
expand_more
format_list_bulleted
Question
Mr. Ali, a businessman, is invited to start a business at an event organized by Entrepreneurs BD United. He is informed about this a month before the event. Mr. Ali writes the speech a couple of days before the program. On a specific day, he comes to the event wearing a T-shirt, trousers, and saddle shoes. He gets onto the stage and straight away starts his speech. He reads out the whole speech and fumbles a few times. At the end of the speech, he leaves the stage without acknowledging the audience.
In the given situation, what do you think Mr. Rahman did right or wrong?
Explain what he has done right, what he should have or should not have done, and why.
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by stepSolved in 2 steps
Knowledge Booster
Similar questions
- The executive summary is a one-page summary of what to expect in your paper highlighting the main points of your proposal. It is the marketing piece of the project. You should use the executive summary as a tool to get the reader intrigued, so he or she wants to read your proposal to get more information. To engage the reader, identify the purpose and use appropriate tone and usage for the audience. Consider addressing the situation and your audience's views fairly and respectfully. As you summarize, be sure to convey the understanding and scope of the proposal. Give a thorough explanation of the proposal, and highlight relevant research to support the main idea. Your executive summary should be written as a professional document and should include these headings: Purpose Problem Solution or Plan Conclusionarrow_forwardComplete the table below. Be clear and concise, use complete sentences, and use your own words. Follow standard grammar rules and provide examples where appropriate to support your answers. Risk Management Concepts Definition Give an example of how the concept is used within risk management in health care. Conditions of participation Accident (medical) Complaint EMTALA HIPAA Health Insurance Portability and Accountability Act (HIPAA), a federal law designed to give patients the right over their health information by allowing them to set rules and limits on who gets to view/receive their health information. A patient’s ex-husband calls to obtain personal health information for a patient. He states his ex-wife asked him to call to obtain her results because she is unable to call. The health care employee reviews the patient’s preferred method of communication and disclosure and verified the patient approved the facility to…arrow_forwardIn Chapter 8, Tovani illustrates how her fourth grade teacher told her to “read between the lines” to gain meaning from a difficult ending in a book they were reading in class. Many times, well-meaning teachers often approach questioning, inferences, and connections as if students have the mental capability and schema to derive the meaning on their own with a little more exertion. While this is sometimes true, often it is not. Pretend you are Cris Tovani’s teacher. What would you have done with her question?arrow_forward
- In this discussion students are to post three things they learn that will help when developing presentations. Also, how will this help the team in creating its presentation? Yes, there is humor in this, but he has some excellent points. Feel free to add your suggestions. Use proper formal business formatting in all submissions, initial and replies, in this discussion. Also, from what you have learned about being an effective presenter what is one thing the presenter does well, and what is one thing he should avoid doing? Include advise from Julian Treasure's TED talk from the Unit Resources. Post meaningful responses to at least three (3) other students. https://youtu.be/KbSPPFYxx3o Video (2010) Life After Death by Power Point, Don McMillan [Video File]. Video posted to https://youtu.be/KbSPPFYxx3oarrow_forwardChange management is a crucial aspect of organizational management aimed at facilitating smooth transitions during periods of significant change. Whether it's implementing new technologies, restructuring processes, or adapting to market shifts, organizations must effectively manage change to minimize disruptions and maximize outcomes. Change management involves a systematic approach to understanding the impact of change, communicating with stakeholders, and empowering employees to embrace new ways of working. Effective change management begins with clear communication of the reasons behind the change and its anticipated benefits, fostering understanding and buy-in among employees. Additionally, organizations employ change management strategies such as training programs, mentoring, and support systems to equip employees with the skills and resources needed to navigate change successfully. Throughout the change process, leaders play a crucial role in providing direction, support, and…arrow_forwarddiscuss any topic of management or leadership in sports that instructs the audience. This should include an emotional component - touch the audiences heart; a novel component- teach the audience something new; and make it memorable Your discussion must be supported by at minimum 2 journal articles. (Specifically Journal of Sport Management, Sport Marketing Quarterly, Sport Management Review, International Journal of Sport Management, Journal of College Sports, Journal of Issues in Intercollegiate Athletics, International Journal of Sport Communications, Communication and Sport, or International Journal of Sport Management and Marketing.)arrow_forward
- You are planning a presentation to prospective clients. Because it is a persuasive presentation, you decide to adopt the AIDA formula. Explain how you will use this formula.arrow_forwardAssume that you are a new manager at a manufacturing plant. On your first day, you are on the factory floor and notice one employee verbally abusing another; a fight was imminent. Which of the following is a wise startegy for you to follow? a) Do not intervene but report it later to the CEO/President.b) Publicly ask the aggressor to back down, as this would help with developing your authority in the workplace.c) Do not get involved as this may escalate the situation.d) Try to separate the individuals and ask them to see you individually in private.arrow_forwardCorrect any mistakes in the following sentences. If the sentence is correct, indicate this. He likes reading, writing and to spell. He not only stole the car, but also a spare key to start it. I have neither seen Robert nor his uncle Joseph. One of the main challenges of new businesses are securing sufficient funding. Neither the students nor the teacher were aware of the upcoming event.arrow_forward
- Explain all 17 UN SDGs each goal at least 2 paragraphs (200-250 words)arrow_forwardYour task is to write an email to your instructor to introduce yourself. Put your first and last name and the assignment title in the subject line. For example: Maria Ruiz Assignment 1 Your message should address the following: Reasons for taking this class Your career goals (short term/long term) Familiarity with computer technology A brief discussion of how you view your current communication skill levels. Were there any parts of the quiz that surprised you? What are your strongest and weakest skills? Is there anything in the class/syllabus that worries you? Any topic you are excited about or have extensive experience with?arrow_forwardProvide at least two ways graphics can be used to increase the effectiveness of a presentation and two ways graphics can hinder a presentation’s effectiveness?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning