Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Mr. Ali, a businessman, is invited to start a business at an event organized by Entrepreneurs BD United. He is informed about this a month before the event. Mr. Ali writes the speech a couple of days before the program. On a specific day, he comes to the event wearing a T-shirt, trousers, and saddle shoes. He gets onto the stage and straight away starts his speech. He reads out the whole speech and fumbles a few times. At the end of the speech, he leaves the stage without acknowledging the audience.

In the given situation, what do you think Mr. Rahman did right or wrong?

Explain what he has done right, what he should have or should not have done, and why.

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