Mr Arda produces shampoo in the factory he owns. The shampoo he produces is unisex and reaches a wide target market. It only starts to produce products specific to women and men in line with the changing demands and needs. He creates a new product line for women, which includes eighteen different hair care products in this product line. These eighteen products fall into three separate categories. There are six products in each category. These categories consist of the aloe vera series, jasmine extract series, and coconut extract series. He wants to keep product prices slightly below the industry averages. It is known that the brand’s key competitors are Elidor and Dove. What price and distribution strategies should Mr. Arda use to compete with these brands? Explain with reasons

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Mr Arda produces shampoo in the factory he owns. The shampoo he produces is unisex and reaches a wide target market. It only starts to produce products specific to women and men in line with the changing demands and needs. He creates a new product line for women, which includes eighteen different hair care products in this product line. These eighteen products fall into three separate categories. There are six products in each category. These categories consist of the aloe vera series, jasmine extract series, and coconut extract series. He wants to keep product prices slightly below the industry averages. It is known that the brand’s key competitors are Elidor and Dove.
What price and distribution strategies should Mr. Arda use to compete with these brands? Explain with reasons

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