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MGMT Software Solutions (MSS) is a Barbadian company that works with young clients to
increase their popularity on various social networks. After all, likes and views can be a ticket
to fame for upcoming artists. That is, they like to follow friends; retweets are the social currency
of the 21st century.
MSS also negotiates with clients to have them wear, advertise, or use a product or brand or
even interact with a celebrity to increase their online visibility.
MGMT Software Solutions collects as much data as possible from its clients' fans. This
data is generated when a fan retweets, clicks “Like,” or creates a comment, thus creating
a demographic profile of that fan. For example, MSS has clients Collins, Acadia, Julia,
and Tyler.
When Collins’ friends like his profile picture, Facebook tracks who his most popular friends
and family are. Why? Those persons, in turn, ‘like’ products, services, and celebrities –
information valuable to those advertisers.
When Acadia ‘likes’ dozens of brands on Facebook, those brands can learn more about
potential customers – all of her friends.
When Julia and her friends retweet news about The Hunger Games or the Wedding
Ringer, the movie studio can track their responses in real-time.
When Tyler searches YouTube, Google (which owns YouTube) can track his every move
and push content that may appeal to him, including other videos of young and upcoming
artists, to start their popularity.
This is where the currency of ‘likes’ and retweets and searches turns into actual currency. The
selfies each client takes so that others will like them on Instagram helped that company sell for
MGMT2006 – Management Information Systems I 4 | Page
a billion dollars. Sending a tweet helped raise the value of Twitter to around $30 billion, while
Facebook is valued at approximately $140 billion.
With the increasing competition, MSS embarked on a massive marketing campaign, contracting
a marketing team renowned for successful strategic marketing campaigns to increase its
popularity through increasing its clientele. Colleges, universities, hotels, high-end restaurants,
sea and airports were targeted. Brief interviews were held with celebrities, making note of their
likes, clothing, and interests – personal and otherwise. Among the reports reaching MSS were
suggestions from two outstanding celebrities to have offices in Europe and sections of Asia
where celebrities frequented, and revenue was sure to increase exponentially. Office space was
also offered free of cost. Countries in Europe included Italy, Germany, France, Finland, and
Spain, while in Asia, countries like Japan, Korea, and China were stated. MSS is now faced
with some decisions to be made and must seriously contemplate all aspects of their decision as
they focus on building an international strategy.
1. Given the various forms of money available, argue for the form of payment that MSS
should accept, whether e-money, m-money, or digital cash and explain what each form of money transfer is.
Your Case Study Report must incorporate the following:
• Details from the scenario to support your analysis, In-text citations must support include a reference list.
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