Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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6

Mattress Company advertises a
special sale-all bedding, half
price. The ad does not state that
the sale price does not include
delivery or shipping costs. To
avoid claims of deceptive
advertising, Mattress should
Group of answer choices
not reveal the shipping cost.
display the shipping cost in small
print on ads displayed in stores.
clearly and conspicuously disclose
the shipping cost in its ads.
include the shipping cost in small
print on its receipts.
expand button
Transcribed Image Text:Mattress Company advertises a special sale-all bedding, half price. The ad does not state that the sale price does not include delivery or shipping costs. To avoid claims of deceptive advertising, Mattress should Group of answer choices not reveal the shipping cost. display the shipping cost in small print on ads displayed in stores. clearly and conspicuously disclose the shipping cost in its ads. include the shipping cost in small print on its receipts.
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