Marketing thought has been shifting from exchange of physical goods to service exchange. When recognizing this, what do marketers need to offer for exchange when marketing a service? O Knowledge and skills O Digital products O Sustainable products O Machines for making products less expensively
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- Question 11 (1 point) Saved Which marketing approach is the best out of the following? Focus on marketing to resellers like Walmart Focus on product features O A sales directed approach (focusing on how much sales revenue the produc bring in) A customer focused approachc. Smart TVs ve Su d. Smartphones stand th oppor net pr Concepts: Apply Marketing Metrics Contribution per unit and break-even analysis are two popular and very useful metrics for marketing decision making. These analyses are essential to determine if a firm's marketing oppor- tunity will mean a financial profit or loss. As explained in the chapter, contribution per unit is the difference between the price the firm charges for a product and the variable costs. Break-even analysis that includes contribution tells marketers SW how much must be sold to break even or to earn a desired amount of profit. ansmonann Let's assume that Touch of Beirut Brands is a Los Angeles- based producer of Lebanese specialty foods and ingredients. In the past, the firm has marketed primarily through restaurant dis- tributors to small mom-and-pop Lebanese cuisine restaurants around the U.S. But recently they've developed a marketing plan to sell a combination hummus and pita slices packaged product that is…Opti Systems manufactures an optical switch that it uses in its final product. Another company has offered to sell Opti Systems the switch for $19.50 per unit. None of Opti's fixed costs are avoidable. (Click the icon to view the outsourcing decision.) Requirement 1. Identify the expected net costs that Opti Systems will incur to acquire 85,000 switches unde Outsource switches Facilities Idle Switch costs Make Variable costs: Direct materials Direct labor Variable manufacturing overhead Purchase cost Expected profit contribution from the other product Total expected net cost of the optical switches Make new product LO Opti Systems needs 85,000 optical switches. By outsourcing them, Opti Systems can use its idle facilities to manufacture another product that will contribute $217,000 to operating income. Read the requirements. Data table 4 Make Outsource Difference optical switch optical switch (Make-Outsource) Variable costs: $ 9.00 $ 9.00 5.00 4.00 18.00 $ Direct materials Direct labor…
- Price accuracy and right product offering are important aspect of an efficient order-to-cash (OTC). How can it be achieved with a properly managed OTC? What are your suggestions? Why? (Explain in min. 3-4 sentences.)Match the marketing growth strategy on the left with its description on the right. Instructions Market penetration Product development Market development Diversification ||| Selling more of existing goods and services to existing customers Selling existing goods and services to new customers. Creating new goods and services for existing markets Offering new goods and services to attract new customers 1Which description best fits Chester in your industry? For clarity: - A differentiator competes through good designs, high awareness, and easy accessibility. - A cost leader competes on price by reducing costs and passing the savings to customers. - A broad player competes in all parts of the market. - A niche player competes in selected parts of the market. Which of these four statements best describes this competitor? A Chester is a global broad differentiator. B Chester is a global niche cost leader. C Chester is a global niche differentiator. D Chester is a local broad cost leader.
- pllowing: consist of retailers and wholesalers who purchase products for resale to others. If the demand for a product changes very little even if its price changes, 1. commercial market then this product is said to exhibit 2. trade industries By applying. concepts to groups of business customers, 3. market segmentation marketers can develop a strategy that best suits the needs of particular 4. inelastic demand customers. The consists of Individuals and firms that acquire products used to support the production of other productsSee questions 1 - 3 in image Question 4: If you were in Dell Havasi's position, would you accept or reject the new product? Question 5: Would the new line increase or decrease the company's overall ROI?Q.1. To which feature of e-commerce the following practices are related: a. amzon.com site is going to change the delivered products based on a user’s preferences. b. ebay.com site is able to provide personal, face-to-face service using aural and visual cues when making a sale. c. yahoo.com site is available 24 /7. d. google.com site has the total amount and quality of information available to all market participants.
- E Essay Tips: How to Paraphrase a * PlayStation 5 Console - Walmart x aystation 5-antonline.co x /7355/quizzes/38887/take O works to achieve goal congruence O supports the use of expert knowledge 1 pts Question 3 The performance evaluation system should provide incentives to segment managers for coordinating the activities of the subunits and directing them toward the overall company goals. Which of the following performance measurement goals has been described by this statement? O motivating segment managers O promoting goal congruence O providing feedback O benchmarking Question 4 Uniox, Inc. intends to increase its profits by 50% in the next fiscal year. Which of the following is most likely be a lag indicator in Uniox's performance renort?In The Trouble with Outsourcing, a Schumpeter column in The Economist, there is a statement of advice to companies, who outsource products or services: they need to think harder about what is their core business, and what is peripheral. What types of problems do you think they are talking about? In your answer, present at least five (5) problems that companies should consider when outsourcing products or services.Digital marketing provides flexibility for sellers by...... enabling personal announcements or deals allowing for immediate, time-sensitive offers O all of these are true O allowing ongoing adjustments to prices and programs O providing for daily or even hourly adjustment of content or prices