Market Segmentation & Targeting for WALMART Identify and briefly describe 1-3 segments that this company serves. Which segment does this marketing plan focus on, and why? Why do you believe this segment will offer growth and profit opportunities?

“Market Segmentation: Still the Bedrock of Commercial Success” (Source: https://www.marketingjournal.org/market-segmentation-still-the-bedrock-of-commercial-success-malcolm-mcdonald/)   In light of the phenomenal advancements in marketing technology, it is important to dispel some of the popular myths surrounding market segmentation and explain why needs-based segmentation is still the main route to commercial success.  The most common objective of modern com­mercial organizations is the sustainable creation of shareholder value. This can be achieved only by providing shareholders with a total return, from capital growth and dividend yield, that exceeds their risk-adjusted required rate of return for this particular investment. In today’s highly competitive environ­ment, the major sources of shareholder value creation are the intangible mar­keting assets of the business, such as brands, customer relationships and channels of distribution, the 70% of the company’s value that does not…

Analyse FOUR ways that a clothing apparel company could segment the market. Support your answer with real examples.

Why it is important to segment the market before executing a marketing plan? Identify the bases of segmentation for mentioned below products. 1. Junaid Jamshed 2. Nescafe Coffee 3. Nesvita

by choosing a product or product category that interests you.  Next, prepare a detailed market segmentation analysis for this product by describing your product and explain why your segmentation scheme meets the four essential criteria.Also, provide your rationale for choosing your segment descriptors.

Using the full spectrum of segmentation variables, de- scribe how Virgin America segments and targets the market for airline services.

You are opening a bookstore, and now working on the marketing plan.  Select two target markets for your business. Please explain the criteria you considered in segmentation.  Present an appropriate marketing mix for each target market. Provide explanations on your decisions.

Scenario: The Board of Directors at Viking River Cruises as selected you as their team to identify a viable new market segment to expand their offerings and communications.  You have been asked to expand your offerings Create a memo that details your strategy directed to the Board of Directors of the organization. Include the follwing  What method of segmentation did you use to determine a new target: Demographic segmentation, Geographic segmentation, Firmographic segmentation, Behavioral segmentation, or Psychographic segmentation  Why select the method or these methods? How to determine the attractiveness of this target? Which of the 4 types of targeting are you recommending and why?  Describe the new target for this company? Develop a value of proposition that this segment would respond to ?

How will you explain the phrase “segmentation is both an art and science?” Explain

the management has asked you to explain various types of segmentation for KidsVilla.