Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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5. Market establishes the prices for goods and other services.
A.True
B. False
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- The level of sales at the break-even point is calculated: a. Fixed costs/Unit contribution margin in % b. Variable costs/Fixed costs c. Sales/Gross margin in %arrow_forwardWhich of the following will increase the breakeven point? a. Increase selling price b. Increase fixed cost c. Decrease variable cost d. Decrease fixed costarrow_forwardPlease answer this question: 1. Traveling requisition used for one time capital purchases. A. False B. True 2. Invitation for bid is used to buy when: A. The specifications are designed for one supplier. B. The buyer has wants a competition on the best offer, C. There is complete monopoly. D. The buyer prefers a specific supplier. 3. Spend analysis is the process of determining how much to pay for service A. False B. Truearrow_forward
- 1. provide an example of products purchased for a business where the risk of loss is on the seller. 2.provide an example where the risk of loss is on the buyer.arrow_forward2. sales is an account tittle used to decribe goods or merchandise sold by a business. what nature of business uses sales? a. servicing b. barber shop c. merchandising d. both servicing and merchandisingarrow_forwardStrongly Disagree Disagree Agree Strongly Agree Question 7. Information technology allows for tracking the delivery of a product. 9. As long as a company offers a product or service at a low price, it will sell more than competitors do. 10. I think suppliers must be able to respond quickly to inventory needs. 11. I think decreasing the time to complete a process and reducing costs result in decreased customer satisfaction. 12. Computerized order processing provides for better information management. SHarrow_forward
- 35. Chris was recently hired by a homeowner to sell their single-family home. The homeowner wants to list the property for $649,000; however, Chris strongly believes the current market value is only $620,000. What should Chris present to the homeowner to justify his price? O Chris should prepare a comparative market analysis using recently sold properties in the area. • Chris shuld prepare an appraisal. O Chris should present print-outs of three similar properties currently on the market. O Chris should prepare a property survey.arrow_forwardPls help ASAParrow_forward14. For which of the following variables will a log-form be least appropriate? OA. a. Sales in revenue B. b. Sales in units OC.c. Sales as percentage of industry sales D. d. Sale price in dollars.arrow_forward
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