Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Evaluate the risks associated with outsourcing critical website functions such as security and database management. What strategies can businesses employ to minimize these risks?
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- Investigate the many ways in which a variety of businesses put information technology to use?arrow_forwardHow crucial are today's intranets, extranets, and the internet in sustaining businesses' business activities and operations?arrow_forwardWhat is the impact of information technology in the business world?arrow_forward
- What are the good things that information and communication tools do for business, tourists and food, entertainment, industry, the military, and the government?arrow_forwardProvide an explanation of why a business would wish to implement information systems.arrow_forwardHow do Internet technologies affect a company function? Example and business value?arrow_forward
- How does the outsourcing of website development impact a company's control over the project and its final outcome?arrow_forwardWhat strategies can organizations adopt to effectively integrate and manage multiple digital channels, such as social media, websites, mobile apps, and email marketing, to enhance customer engagement and drive business growth?arrow_forwardExplain the concept of IT infrastructure. What are the key components, and how do they contribute to an organization's IT capabilities?arrow_forward
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