Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Step 1
A lot of research activities go on before starting a business. Various factors of the environment are to scanned and analysed before starting a business.
Based on the results of the environmental analysis, the future course of action is decided. Environment Scanning provides a clear path to the entrepreneur and makes him aware of the risks.
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