Luxe Fashion House have been experiencing very poor store traffic and sales lately. The management team are considering conducting research to collect primary information that will help them resolve the problem at hand and design a workable strategy. How can Luxe Fashion House use focus groups to gain data on how to improve low sales and store traffic?

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter18: Management Of Technology And Innovation
Section18.3: External Sources Of Technology And Innovation
Problem 2CC: Look at the Acer case at the beginning of the chapter and respond to the following items. 2. What...
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Luxe Fashion House have been experiencing very poor store traffic and sales lately. The management team are considering conducting research to collect primary information that will help them resolve the problem at hand and design a workable strategy.

How can Luxe Fashion House use focus groups to gain data on how to improve low sales and store traffic?

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