Q: Would you recommend a brand extension for Brand 2 to cover products marketed under Line 4?
A: Company has to decide on product mix at an early stage since all the other decision of the business ...
Q: whats the common target market groups, their purchasing habits and the ways companies try to attract...
A: Target Market - It refers to a group of customers to whom the Company sells its product and services...
Q: what is hazard risk
A: Risk which may occur from dangerous situations at the worksite. This can create a emergency situatio...
Q: Identify a firm that you believe does a good job of investing in the value chain to gain higher sale...
A: The firm that have been selected is Tata Steel. The supply chain is a significant part of Tata Steel...
Q: Define direct and digital marketing and discuss their rapid growth and benefits to customers and com...
A: Marketing can be defined as the direct the flow of goods and services from the producer to the consu...
Q: Explain idea screening?
A: The world is full of opportunities to meet unwanted needs by creating new products and services. Thi...
Q: Compare an inside sales force and an outside sales force. Why might a company have both?
A: Inside Sales Inside sales is described as the selling of goods or services by personnel who contact ...
Q: Describe the environmental forces that affect the company’s ability to serve its customers.
A: The environmental forces that affect the company’s ability to serve its customers are:
Q: Define service life?
A: Ascertaining the expected service life of a product as part of business policy involves the use of t...
Q: Explain the four types of corporate cultures.
A: Corporate culture is a popular term often used as a slogan to describe the climate of an organizatio...
Q: What types of sales promotion methods have youobserved recently? Comment on their effectiveness.
A: Sales promotion are marketing activities which focuses to boost temporarily sales of a product or se...
Q: Explain the three main Porter's Generic Strategy Model
A: Following three methods are examples of "generic techniques," since they can be used for products or...
Q: what are some differences between a leader and a manager?
A: A leader is someone who can see how things can be improved and who inspires people to move towards t...
Q: State one positioning strategy that ultimate concrete product can adopt to attract customers
A: A positioning strategy can be defined as the element of marketing that is done to create and develop...
Q: What role does an advertising agency play in developing an advertising campaign?
A: An advertising agency is described as the organization which is responsible for the creation, planni...
Q: Suggest another example of how dynamic pricing can be applied based on information obtained from con...
A: Dynamic Pricing refers to the pricing methodology in which the rate of pricing is varied for differe...
Q: Describe how a firm chooseswhich consumer group(s) topursue with its marketingefforts
A: Consumers are the end-user of the product, the companies require the product according to the pref...
Q: You have been asked whether your organization should expand from selling its products only in North ...
A: Information needed to expand an organization overseas: Determine if the organization has the requir...
Q: How important is social media marketing for small businesses?
A: Social Media Marketing - Its the use of social media platforms to get connected with the audience t...
Q: 12- Right placement is the example of which principles of departmentation? a. None of the options ...
A: The correct option is option c. Avoid duplication of the sections.
Q: What is Direct-response television (DRTV) marketing?
A: Many marketing strategies are designed to promote a brand and attract more customers. Television adv...
Q: Explain the four stages of the product life-cycle.
A: Product life cycle refers to the entire life of a product or service and the stages that a product o...
Q: Briefly describe the difference between a "Bidding" auction and a "Grab and Go" style auction?
A: Auction is the selling and buying of personal or real property through open public biddings. In the ...
Q: what is markating? Explain the simple marketing system with the help of diagram.
A: A platform that facilitates easy and timely exchange of goods and services between two different par...
Q: Expand MOA
A: A Memorandum of Association (MOA) is a legal document prepared in the formation and registration pro...
Q: (a) What marketing actions would you expect thecompanies selling Yoplait, Dannon, and PepsiCoyogurts...
A: Chobani is selling yogurt with natural ingredients. There is a huge competition present in the yogur...
Q: explain how companies find a set of prices that maximizes the profits from the total product mix.
A: A product mix refers to the total number of line of products that a company offers to the customers....
Q: Conduct your own research to learn more about Fabletics. Discuss how Fabletics is meeting customer n...
A: Fabletics is an American company with online subscription as retailer which sells both men's and wom...
Q: Which promotional element should be offered only on a short-term basis?
A: Promotion is a key component of any marketing activity. It encourages customers to purchase more. I...
Q: Explain the strategic planning for small enterprises
A: The correlation between a great idea and business success is strategic planning. A smart strategy he...
Q: What do you mean by SWOT analysis ?
A: SWOT analysis is an important tool for strategic management. It is based on the analysis of the inte...
Q: Identify the major channel alternatives open to a company.
A: A channel is a term used to describe the method or means by which a product or a group of products a...
Q: What are your rights as a consumer?
A: Consumer rights are such laws are designed to prohibit companies from engaging in bribery or other u...
Q: provide physical risks of lazada and explain it
A: E-commerce/online businesses have become popular throughout world including Thailand. Lazada being ...
Q: at good mission
A: The mission statement of the company explains the culture, ethics, values, fundamental goals and age...
Q: Please describe your leadership style
A: Leadership style is a pioneer's technique for giving guidance, executing plans, and persuading indi...
Q: Mohammed opened a store in Muscat City Center. He installed CCTV (security cameras) to monitor staff...
A: CCTV and installing security camera is good for the business from the security point of view. This s...
Q: Explain the term Market information?
A: Marketing information systems are essential tools that help dealers and entrepreneurs to make choice...
Q: 1. Define channel flows 2. Identify and explain the eight generic channel flows.
A: Distribution is an important function of marketing that deals with the transportation of goods from ...
Q: Which of the following is the correct equation for calculating net purchases? O a. Purchases + retur...
A: Net purchase is the found by subtracting the allowances and the credit balance in the purchase retur...
Q: Q 3. List and describe the organizational, management, and technology dimensions of nformation syste...
A: Organization Dimension- Information-systems (IS) are a vital part of an organizations. The elements ...
Q: A marketer must understand potential buyers' needs and wants to be able to address and satisfy them....
A: Potential Buyers are those buyers who are interested or have the capacity to purchase the product an...
Q: What are the major tasks involved in managing a salesforce?
A: A large number of employees in companies are also involved in sales activities. The efficiency and e...
Q: Which market targeting strategy is Virgin America fol- lowing? Justify your answer.
A: Proper segmentation and targeting of consumers are crucial steps in a business's growth. Targeting r...
Q: Brainstorm a list of information you will need to further develop your business idea into a business...
A: There are certain prerequisite which an entrepreneur is bound to be well aware and take into conside...
Q: As a digital retailer, how does Alibaba provide value to Chinese consumers?
A: The condition of the retailers in the retail sector in China was very poor when Alibaba started its ...
Q: When planning a message, you need to firstly analyse the situation by recognising and defining the p...
A: Your target audience is a group of potential customers for your business. It encompasses all those w...
Q: Describe ways marketers can increase the lifetime value of a customer.
A: To grow your business first is to acquire new customers. The second is to focus on retaining existin...
Q: Discuss two company’s that fail to define their marketing strategy?
A: Marketing strategy can be explained as plan that business uses to reach prospective or potential cus...
Q: Marketing Environment Discuss four major societal forces that have caused broad shifts in marketing...
A: Major societal forces- 1. Information technology: Marketers are using the internet for communication...
List the factors that affect the consumer decision process.
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Solved in 2 steps
- What are the major steps in the consumer decision process?List the factors that affect the consumer making decision process?There are a number of factors that affect the consumer decision-making process and its outcome. Discuss the most effective factors which influence the consumer decision-making process.