“Lifestyle and psychographic segmentations are very complex to understand and implement. Companies make heavy investments in consumer research to identify such segments, their behavior, their potential etc. Despite all the hard work there is always a chance that such segmentation strategies might fail. On the other hand, demographic segmentation id much simpler, cost effective and easy to implement, still marketers prefer the former one...” Give detailed view on the above statement?
“Lifestyle and psychographic segmentations are very complex to understand and implement. Companies make heavy investments in consumer research to identify such segments, their behavior, their potential etc. Despite all the hard work there is always a chance that such segmentation strategies might fail. On the other hand, demographic segmentation id much simpler, cost effective and easy to implement, still marketers prefer the former one...” Give detailed view on the above statement?
Essentials Of Investments
11th Edition
ISBN:9781260013924
Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Publisher:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Chapter1: Investments: Background And Issues
Section: Chapter Questions
Problem 1PS
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“Lifestyle and psychographic segmentations are very complex to understand and
implement. Companies make heavy investments in consumer research to identify such
segments, their behavior, their potential etc. Despite all the hard work there is always a
chance that such segmentation strategies might fail. On the other hand, demographic
segmentation id much simpler, cost effective and easy to implement, still marketers prefer the
former one...”
Give detailed view on the above statement?
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