Let’s assume Tesla Motors (the electric car company) has decided to adopt a skimming pricing strategy for its electric cars. Write a short note on the marketing program components for its pricing strategy.

Let’s assume Tesla Motors (the electric car company) has decided to adopt a skimming pricing strategy for its electric cars. Write a short note on the marketing program components for its pricing strategy.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter20: Setting Prices

Section: Chapter Questions

Problem 2DYMP

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Concept explainers

Customary Pricing

There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one can be explained as follows:

Multiple Unit Pricing

“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”

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