Lenka's Fresh Snacks (LFS), the producer of the Lenka Bar, is a granola bar manufacturer based in Yoe, Pennsylvania. LFS produces a number of granola bars for its 450 retail partners across the eastern seaboard, manufacturing them in its 4,000-square-foot facility. According to Steve Rasovsky, CEO, the best-selling flavors for Lenka Bar are peanut butter, and nuts and berries. 8 As LFS continues to expand, it has decided to add a new flavor to its product line: chia seeds and almonds. These ingredients have different order quantities and storage requirements than other ingredients already used in manufacturing. As it considers how to move forward, LFS must consider a number of issues regardingwarehousing and storage. What are some of the key priorities that it must consider?

The Gryphon Imports & Exports Corporation sells directly to end-use customers through its Gryphon Internationale website, and via local gift shops. Which of the following is evident here?     a. multichannel distribution system   b. administered vertical marketing system   c. horizontal marketing system   d. corporate vertical marketing system

Explains how MacDonald creates value for their customers. Discuss how IT could be used by the MacDonald to support its strategic focus. Outline the following factors: (a) The customer experience (customer intimacy) (b) The most innovative products (product leadership) (c) Lowest cost (operational excellence).

Amazon Go was made possible by technologies such as computer vision, sensor fusion, and deep learning, which Amazon was already using in pother parts of its business.   True   False         Q.In 2012, Jeff Bezos spoke about offline retail and said that Amazon would enter the B&M (brick and mortar) market even if they did not have a differentiated idea for how to win, because most retail is still done through B&M locations.   True   False

Map ad describe Zara's value chain (use the basic categories of retailing, design and order administration, production and distribution systems)

Explain the different stages of the marketing planning process and its importance to Golder Ferries.

Select a service company and analyse 4 important questions you need to consider before applying distribution strategies. (200-300 Words)

Mmamadiathite Farms is a well – established company that specializes in producing a wide range of organic vegetable produce. For a long time, Meditate has been known for its commitment to offering high quality organic products, ranging from fruits and vegetables to dairy, beef and snack such as biltong. Despite their reputation for quality, Mmamadiathite Farms has decided to undergo a comprehensive rebranding process to stay relevant in a rapidly changing market and appeal to a broader consumer base.a) Analyse the reason behind Mmamadiathite’ Farms’ s decision to rebrand. (5 marks)b) What are the potential benefits and risks of rebranding in the organics food industry? (5 marks)c) Outline the key elements of a successful rebranding strategy for Mmamadiathite Farms (10 marks)d) What marketing and communication channels should they use to effectively reach their target audience (5 marks)

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How does Jeblue ensure great customer experience through its product and service (Identify Jetblue product different levels)?