Lack of Intellectual Property (IP) protection hurts International Firms in form of lost sales, less motivation to innovate, potential risks for consumers (in form of harmful products entering market places), loss of reputation and damage to brand name. (True or False). Question 10 options: a) True b) False

Q4

Factual Information on Seven Eleven Japan (SEJ)   Largest convenience store in Japan with market value of $95 B. The third largest retail company in the world after Wal-Mart and Home Established in Stock value increased by 3000 times from 1974 to 2000. In 2000, total sales $18,000 M, profit $620   Sales: Products 9% Processed food: drinks, noodles, bread and snacks 6% Fast food: rice ball, box lunch and hamburgers 0% Fresh food: diary products 3% Non-food: magazines, ladies stockings and batteries. Services: Utility bill paying, installment payments for credit companies, ATMs, photocopying More on SEJ Japanese Images of Seven Eleven: Convenient Cheerful and lively stores Famous for its great boxed lunch and dinner   A SEJ store is about the half the size of a US 7-eleven store, that is about 110 m2. Average sales about twice of an average US store. Virtually no storage In 1985, there were 2000 stores in Japan, increasing by 400-500 per SKU’s offered in store: Over 3,000…

QUESTION 2 [25 MARKS] Read the following extract and then answer the questions below. Global Blue: "Circle are experts in B2B research and segmentation" From its headquarters near Geneva in Switzerland, Global Blue offers a range of services which help retailers to increase their revenues from the lucrative international traveller market by offering VAT refunds. Having introduced the concept of Tax-Free Shopping over 30 years ago, Global Blue now works with over 270,000 of the world's favourite retailers, shopping brands and hotels in over 40 countries. Like many other B2B businesses, Global Blue believes that the purchasing behaviour of their target market is largely influenced by their 'firmographic profile' their size, their speciality, their home country and so on. However, examples of retailers behaving in unexpected ways, given their firmographic profile, led Global Blue to consider a different viewpoint. Are a retailer's needs and attitudes not a far more powerful predictor of…