Keep the following in mind: Do you believe that, say, Big Data or Predictive Analytics, would have been effective in marketing a decade or two ago? What causes this, exactly?

What precisely is a business impact analysis (often abbreviated as BIA)?What are some of the roles that have been recognised by BIA for your company or home network?

Think about these things: Consider the marketing industry back a decade or two; do you believe Big Data and Predictive Analytics would have been helpful? How did we ever get here?

What is the role of data analytics in business? Who is responsible for performing data analytics? How is data analytics performed?

What is the primary distinction between business intelligence and analytics?

There is a lot of misunderstanding of microtargeting in the media. I think the biggest misconception is that there is some "silver bullet" magic indicator out there that will find the perfect targets by itself. This misses the point that the power of predictive analytics comes from combining multiple indicators, but I've run into it time and again. Please post a link to your favorite news story that misses the point about microtargeting. Feel free to add a note about what they seem to be getting wrong, or you can just let the link speak for itself.

In your view, which of these two terms—business intelligence or analytics—best describes the primary distinction between the two?

Which are the Common Types of Trends?