Answered: Keep the following in mind: Do you…

Keep the following in mind: Do you believe that, say, Big Data or Predictive Analytics, would have been effective in marketing a decade or two ago? What causes this, exactly?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Concept explainers

Fundamentals of Big Data Analytics

Big data analytics is the process of using advanced analyzing techniques against huge variant data sets to uncover hidden pattern or knowledge. It helps in organization's decision making process. Big data can be organized in any of the following formats.

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