John owns and operates two hotels, Budget 99 and Luxury 100. John never attended a professional course in any university. He has worked for years in his uncle’s hotel and eventually gained experience and confidence to start his own business. Budget 99 is a budget hotel that focuses on college tours, middle or lower income groups, whereas Luxury 100 targets high income groups, like business executives. John has never heard of Michael Porter or any his theories. He operates his business by his ‘gut feeling.’Enlist possible competitive strategies that John can formulate.

John owns and operates two hotels, Budget 99 and Luxury 100. John never attended a professional course in any university. He has worked for years in his uncle’s hotel and eventually gained experience and confidence to start his own business. Budget 99 is a budget hotel that focuses on college tours, middle or lower income groups, whereas Luxury 100 targets high income groups, like business executives. John has never heard of Michael Porter or any his theories. He operates his business by his ‘gut feeling.’Enlist possible competitive strategies that John can formulate.

Management, Loose-Leaf Version

13th Edition

ISBN:9781305969308

Author:Richard L. Daft

Publisher:Richard L. Daft

Chapter6: Managing Start-Ups And New Ventures

Section: Chapter Questions

Problem 1CFCA

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