Jason Bartlett is the managing partner of a business that has just finished building a 60-room motel. Bartlett anticipates that he will rent these rooms for 15,000 nights next year (or 15,000 room-nights). All rooms are similar and will rent for the same price. Bartlett estimates the following operating costs for next year: Variable operating costs $ 5 per room-night Fixed costs Salaries and wages $171,000 Maintenance of building and pool 42,000 Other operating and administration costs 162,000 Total fixed costs $375,000 The capital invested in the motel is $900,000. The partnership's target return on investment is 25%. Bartlett expects demand for rooms to be uniform throughout the year. He plans to price the rooms at full cost plus a markup on full cost to earn the target return on investment. 1. What price should Bartlett charge for a room-night? What is the markup as a percentage of the full cost of a room-night? 2. Bartlett's market research indicates that if the price of a room-night determined in requirement 1 is reduced by 15%, the expected number of room-nights Bartlett could rent would increase by 20%. Should Bartlett reduce prices by 15%? Show your calculations.
Jason Bartlett is the managing partner of a business that has just finished building a 60-room motel. Bartlett anticipates that he will rent these rooms for 15,000 nights next year (or 15,000 room-nights). All rooms are similar and will rent for the same price. Bartlett estimates the following operating costs for next year: Variable operating costs $ 5 per room-night Fixed costs Salaries and wages $171,000 Maintenance of building and pool 42,000 Other operating and administration costs 162,000 Total fixed costs $375,000 The capital invested in the motel is $900,000. The partnership's target return on investment is 25%. Bartlett expects demand for rooms to be uniform throughout the year. He plans to price the rooms at full cost plus a markup on full cost to earn the target return on investment. 1. What price should Bartlett charge for a room-night? What is the markup as a percentage of the full cost of a room-night? 2. Bartlett's market research indicates that if the price of a room-night determined in requirement 1 is reduced by 15%, the expected number of room-nights Bartlett could rent would increase by 20%. Should Bartlett reduce prices by 15%? Show your calculations.
Financial Accounting Intro Concepts Meth/Uses
14th Edition
ISBN:9781285595047
Author:Weil
Publisher:Weil
ChapterA: Appendix - Time Value Of Cash Flows: Compound Interest Concepts And Applications
Section: Chapter Questions
Problem 30P
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Question
Jason Bartlett is the managing partner of a business that has just finished building a 60-room motel. Bartlett anticipates that he will rent these rooms for 15,000 nights next year (or 15,000 room-nights). All rooms are similar and will rent for the same price. Bartlett estimates the following operating costs for next year:
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Variable operating costs
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$ 5 per room-night
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|---|---|
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Fixed costs
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Salaries and wages
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$171,000
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Maintenance of building and pool
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42,000
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|
Other operating and administration costs
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162,000
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Total fixed costs
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$375,000
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The capital invested in the motel is $900,000. The
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1.
|
What price should
Bartlett
charge for a room-night? What is the markup as a percentage of the full cost of a room-night? |
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2.
|
Bartlett's
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