Japan’s Fast Retailing (Uniqlo) competes with global companies such as Inditex (Spain), H&M (Sweden), and GAP (United States). One quarter of Uniqlo’s stores are outside Japan. Key country markets include the United States, China, Russia, Singapore, and South Korea. By aggressively pursuing overseas expansion for the Uniqlo chain of shops, Fast Retailing founder Tadashi Yanai intends to create the world’s biggest apparel retail operation in many overseas countries and the Caribbean is no exception. Shoppers around the world respond favorably to Uniqlo’s colorful designs and the high service standards for which Japanese retailers are famous. Review the following case study as a guide to answer the questions below. Case Study: Uniqlo- The Global Japanese Fast Fashion Retail Brand - Available at: https://drive.google.com/file/d/1BQlFjytUrgmnKJ3R40NYPtPPmawq_g1-/view?usp=sharing https://docs.google.com/document/d/1f12p-v44w_X1JQhoGH3wVDpCAq5iC5ol/edit?usp=sharing&ouid=114814240804530015916&rtpof=true&sd=true https://docs.google.com/document/d/1ZfVkoKZEnFasW6D619VvaBywd6O4qU0V/edit?usp=sharing&ouid=114814240804530015916&rtpof=true&sd=true QUESTION The founder of Uniqlo’s Fast retailing company in which you are employed as the most senior global marketing consultant have approached you to do an analysis of Trinidad and Tobago in which to target. You are required to design a global and holistic assessment of this move for them. Your Analysis should entail the following: The criteria for international selection of this specific location. Using relevant references as supporting evidence. Give details of the “Key Success Factors” of Uniqlo, which will make it globally competitive and HOW it can impact global sales in the chosen market. Discuss at least TWO Global marketing entry strategies that you would suggest to penetrate this market. Explain with reason(s) using credible references for selecting those strategies. Discuss the Political, Economic, Cultural and Technological challenges you envisage that Uniqlo might encounter in entering the international market AND explain with reason/s which of those challenges would have the biggest effect on sales. Use references/ citations in explaining those challenges. Recommendation: 5.What Strategic Advice would you give in targeting this specific market?

Japan’s Fast Retailing (Uniqlo) competes with global companies such as Inditex (Spain), H&M (Sweden), and GAP (United States). One quarter of Uniqlo’s stores are outside Japan. Key country markets include the United States, China, Russia, Singapore, and South Korea. By aggressively pursuing overseas expansion for the Uniqlo chain of shops, Fast Retailing founder Tadashi Yanai intends to create the world’s biggest apparel retail operation in many overseas countries and the Caribbean is no exception. Shoppers around the world respond favorably to Uniqlo’s colorful designs and the high service standards for which Japanese retailers are famous. Review the following case study as a guide to answer the questions below. Case Study: Uniqlo- The Global Japanese Fast Fashion Retail Brand - Available at: https://drive.google.com/file/d/1BQlFjytUrgmnKJ3R40NYPtPPmawq_g1-/view?usp=sharing https://docs.google.com/document/d/1f12p-v44w_X1JQhoGH3wVDpCAq5iC5ol/edit?usp=sharing&ouid=114814240804530015916&rtpof=true&sd=true https://docs.google.com/document/d/1ZfVkoKZEnFasW6D619VvaBywd6O4qU0V/edit?usp=sharing&ouid=114814240804530015916&rtpof=true&sd=true QUESTION The founder of Uniqlo’s Fast retailing company in which you are employed as the most senior global marketing consultant have approached you to do an analysis of Trinidad and Tobago in which to target. You are required to design a global and holistic assessment of this move for them. Your Analysis should entail the following: The criteria for international selection of this specific location. Using relevant references as supporting evidence. Give details of the “Key Success Factors” of Uniqlo, which will make it globally competitive and HOW it can impact global sales in the chosen market. Discuss at least TWO Global marketing entry strategies that you would suggest to penetrate this market. Explain with reason(s) using credible references for selecting those strategies. Discuss the Political, Economic, Cultural and Technological challenges you envisage that Uniqlo might encounter in entering the international market AND explain with reason/s which of those challenges would have the biggest effect on sales. Use references/ citations in explaining those challenges. Recommendation: 5.What Strategic Advice would you give in targeting this specific market?

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Question

By aggressively pursuing overseas expansion for the Uniqlo chain of shops, Fast Retailing founder Tadashi Yanai intends to create the world’s biggest apparel retail operation in many overseas countries and the Caribbean is no exception. Shoppers around the world respond favorably to Uniqlo’s colorful designs and the high service standards for which Japanese retailers are famous.

Review the following case study as a guide to answer the questions below.

Case Study:

Uniqlo- The Global Japanese Fast Fashion Retail Brand - Available at:

https://drive.google.com/file/d/1BQlFjytUrgmnKJ3R40NYPtPPmawq_g1-/view?usp=sharing

https://docs.google.com/document/d/1f12p-v44w_X1JQhoGH3wVDpCAq5iC5ol/edit?usp=sharing&ouid=114814240804530015916&rtpof=true&sd=true

https://docs.google.com/document/d/1ZfVkoKZEnFasW6D619VvaBywd6O4qU0V/edit?usp=sharing&ouid=114814240804530015916&rtpof=true&sd=true

QUESTION

The founder of Uniqlo’s Fast retailing company in which you are employed as the most senior global marketing consultant have approached you to do an analysis of Trinidad and Tobago in which to target. You are required to design a global and holistic assessment of this move for them.

Your Analysis should entail the following:

The criteria for international selection of this specific location. Using relevant references as supporting evidence.

Give details of the “Key Success Factors” of Uniqlo, which will make it globally competitive and HOW it can impact global sales in the chosen market.

Discuss at least TWO Global marketing entry strategies that you would suggest to penetrate this market. Explain with reason(s) using credible references for selecting those strategies.

Discuss the Political, Economic, Cultural and Technological challenges you envisage that Uniqlo might encounter in entering the international market AND explain with reason/s which of those challenges would have the biggest effect on sales. Use references/ citations in explaining those challenges.

Recommendation:

5.What Strategic Advice would you give in targeting this specific market?

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