It is sometimes argued that marketing is not of any value for the consumer. Respond to this assertion and also consider the benefit of marketing for the performance of the firm.
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A: Above question is answered below:
It is sometimes argued that marketing is not of any value for the consumer.
Respond to this assertion and also consider the benefit of marketing for the performance of the firm.
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- Briefly outline and explain what is your understanding of marketing? Suggest three (3) reason why companies engaging in marketing? Briefly outline four (4) benefits of marketing to a company?Does Marketing Create or Satisfy Needs? Marketing has often been defined in terms of satisfying customers' needs and wants. Critics, however, maintain that marketing goes beyond that and creates needs and wants that did not exist before. They feel marketers encourage consumers to spend more money than they should on goods and services they do not really need.Why is Marketing essential for marketers?
- What is the role of a marketing plan as a guiding document for marketing activitiesBriefly outline and explain what is your understanding of marketing? Suggest three (3) reason why companies engage in marketing? Briefly outline four (4) benefits of marketing to a company?How do companies identify and analyze their target market during the marketing process?