It is no secret that Wall Street firms compete aggressively to lure their clients. Having more high-end clients translates into fees and revenues that turn into profits. A survey of 150 high-end clients asked what lured them to their respective Wall Street firm. The following table shows the results. High-End Client Response Perk Received Pay a Kick-Back Lucrative Golf Outings Lavish Dinners Free Private Jet Use Prime Seats at Sports Events Other No Perk Received Client Response 25 29 33 15 19 8 21 Copy Data Step 2 of 3: What proportion of clients were lured to a Wall Street firm by the perk identified in Step 1? Round your answer to two decimal places if necessary.

It is no secret that Wall Street firms compete aggressively to lure their clients. Having more high-end clients translates into fees and revenues that turn into profits. A survey of 150 high-end clients asked what lured them to their respective Wall Street firm. The following table shows the results. High-End Client Response Perk Received Client Response Pay a Kick-Back Lucrative Golf Outings 25 29 Lavish Dinners 33 Free Private Jet Use Prime Seats at Sports Events 15 19 Other 8 No Perk Received 21 Copy Data

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Creative Homework/Short Project Assume that you arean entrepreneur who runs a bakery that sells glutenfree breads and cakes. You believe that the currenteconomic conditions merit an increase in the price ofyour baked goods. You are concerned. however, thatincreasing the price might not be profitable becauseyou are unsure of the price elasticity of demand for yourproducts. Develop a plan for the measurement of priceelasticity of demand for your products. What findingswould lead you to increase the price? What findingswould cause you to rethink the decision to increaseprices? Develop a presentation for your class outlining(I) the concept of elasticity of demand, (2) why raisingprices without undetstanding the elasticity would bea bad move. (3) your recommendations for measurement. and (4) the potential impact on profits for elasticand inelastic demand

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Nile.com, the online bookseller, wants to increase its total revenue. One strategy is to offer a 10% discount on every book it sells. Nile.com knows that its customers can be divided into two distinct groups according to their likely responses to the discount. The accompanying table shows how the two groups respond to the discount. Group A Group B(sales per week) (sales per week) Volume of sales beforethe 10% discount 1.55 million 1.50 million Volume of sales afterthe 10% discount 1.65 million 1.70 million A. Using the midpoint method, calculate the price elasticities of demand for group A and group B. B. Explain how the discount will affect total revenue from each group. C. Suppose Nile.com knows which group each customer belongs to when he or she logs on and can choose whether or not to offer the 10% discount. If Nile.com wants to increase its total revenue, should discounts be offered to group A or to group B, to neither group, or to both groups?

If you wanted to increase demand for your restaurant butare unable to lower prices or increase advertising, whatsteps might you take?