110- It is important to understand both the similarities and differences between the two matrix tools in order to better help manage complexity in large firms. Which of the following statements is false with regard to the BCG Matrix and GE-Mckinsey Matrix?
a. The GE-Mckinsey Matrix has nine cells, while the BCG matrix has four cells
b. Matrix share is a reflection of competitive strength, which industry attractiveness is represented by market growth in the BCG Matrix
c. Market share is more forward looking while competitive strength is more historical in its perspective
d. The GE-Mckinsey Matrix is a holistic and inclusive approach that aids in prioritizing resources allocation for business in a portfolio that would benefit the most
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