-------------- is used to describe and explain what is happening outside of the firm, such as the business environment, any new business obstacles or opportunities, and what the competitors are doing.

-------------- is used to describe and explain what is happening outside of the firm, such as the business environment, any new business obstacles or opportunities, and what the competitors are doing.

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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