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Match the scenario to the positioning strategy it illustrates. In contrast to many airlines that have their aircraft painted in white color, Southwest Airlines' aircraft are painted in a distinctive blue color. Physical attribute differentiation The CitizenM hotels are located in major, vibrant cities around the world, such as New York, Amsterdam, or London. Customers who stay at this hotel brand know that they will always have something exciting to do in the city. Show instructions Marriott International is proud of investing resources to continuously enhance the training of their employees to superior levels. As a result, customers always praise the quality of employees. Service Personnel Location differentiation differentiation differentiation Whil stan com indu Worl dedi reso and tech the c resu use t mob addi relat who Image differentiation

Match the scenario to the positioning strategy it illustrates. In contrast to many airlines that have their aircraft painted in white color, Southwest Airlines' aircraft are painted in a distinctive blue color. Physical attribute differentiation The CitizenM hotels are located in major, vibrant cities around the world, such as New York, Amsterdam, or London. Customers who stay at this hotel brand know that they will always have something exciting to do in the city. Show instructions Marriott International is proud of investing resources to continuously enhance the training of their employees to superior levels. As a result, customers always praise the quality of employees. Service Personnel Location differentiation differentiation differentiation Whil stan com indu Worl dedi reso and tech the c resu use t mob addi relat who Image differentiation

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Check Your Understanding / Positioning Strategies Unlimited tries Match the scenario to the positioning strategy it illustrates. In contrast to many airlines that have their aircraft painted in white color, Southwest Airlines' aircraft are painted in a distinctive blue color. Physical attribute differentiation The CitizenM hotels are located in major, vibrant cities around the world, such as New York, Amsterdam, or London. Customers who stay at this hotel brand know that they will always have something exciting to do in the city. Show instructions Marriott International is proud of investing resources to continuously enhance the training of their employees to superior levels. As a result, customers always praise the quality of employees. Service Personnel Location differentiation differentiation differentiation Whil stan com indu Worl dedi reso and techi the c resu use t mob addi relat who Image differentiation
Transcribed Image Text:Check Your Understanding / Positioning Strategies Unlimited tries Match the scenario to the positioning strategy it illustrates. In contrast to many airlines that have their aircraft painted in white color, Southwest Airlines' aircraft are painted in a distinctive blue color. Physical attribute differentiation The CitizenM hotels are located in major, vibrant cities around the world, such as New York, Amsterdam, or London. Customers who stay at this hotel brand know that they will always have something exciting to do in the city. Show instructions Marriott International is proud of investing resources to continuously enhance the training of their employees to superior levels. As a result, customers always praise the quality of employees. Service Personnel Location differentiation differentiation differentiation Whil stan com indu Worl dedi reso and techi the c resu use t mob addi relat who Image differentiation
re ant ld, on. at " ing Marriott International is proud of investing resources to continuously enhance the training of their employees to superior levels. As a result, customers always praise the quality of employees. Physical attribute differentiation Clear all Stick with it. While it is difficult to stand out in the highly competitive restaurant industry, Hilton Hotels Worldwide have always dedicated substantial resources to innovate and improve the technology presence of the company. As a result, customers who use the HiltonHonors mobile app benefit from additional services relative to customers who do not. Service differentiation Personnel differentiation Show instructions Orlando has continuously developed as a destination for theme parks. Over time, the city became one of the most visited cities by families. Location differentiation Image differentiation
Transcribed Image Text:re ant ld, on. at " ing Marriott International is proud of investing resources to continuously enhance the training of their employees to superior levels. As a result, customers always praise the quality of employees. Physical attribute differentiation Clear all Stick with it. While it is difficult to stand out in the highly competitive restaurant industry, Hilton Hotels Worldwide have always dedicated substantial resources to innovate and improve the technology presence of the company. As a result, customers who use the HiltonHonors mobile app benefit from additional services relative to customers who do not. Service differentiation Personnel differentiation Show instructions Orlando has continuously developed as a destination for theme parks. Over time, the city became one of the most visited cities by families. Location differentiation Image differentiation
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