
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
expand_more
expand_more
format_list_bulleted
Question
Give typed full explanation

Transcribed Image Text:Check Your Understanding / Positioning Strategies
Unlimited tries
Match the scenario to the positioning strategy it illustrates.
In contrast to many
airlines that have their
aircraft painted in white
color, Southwest
Airlines' aircraft are
painted in a distinctive
blue color.
Physical
attribute
differentiation
The CitizenM hotels are
located in major, vibrant
cities around the world,
such as New York,
Amsterdam, or London.
Customers who stay at
this hotel brand know
that they will always
have something exciting
to do in the city.
Show instructions
Marriott International is
proud of investing
resources to
continuously enhance
the training of their
employees to superior
levels. As a result,
customers always praise
the quality of
employees.
Service
Personnel
Location
differentiation differentiation differentiation
Whil
stan
com
indu
Worl
dedi
reso
and
techi
the c
resu
use t
mob
addi
relat
who
Image
differentiation

Transcribed Image Text:re
ant
ld,
on.
at
"
ing
Marriott International is
proud of investing
resources to
continuously enhance
the training of their
employees to superior
levels. As a result,
customers always praise
the quality of
employees.
Physical
attribute
differentiation
Clear all
Stick with it.
While it is difficult to
stand out in the highly
competitive restaurant
industry, Hilton Hotels
Worldwide have always
dedicated substantial
resources to innovate
and improve the
technology presence of
the company. As a
result, customers who
use the HiltonHonors
mobile app benefit from
additional services
relative to customers
who do not.
Service
differentiation
Personnel
differentiation
Show instructions
Orlando has
continuously developed
as a destination for
theme parks. Over time,
the city became one of
the most visited cities
by families.
Location
differentiation
Image
differentiation
Expert Solution

This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
This is a popular solution
Trending nowThis is a popular solution!
Step by stepSolved in 3 steps

Knowledge Booster
Similar questions
- What three basic functions does documentation serve to accomplish? What is paraphrasing? What is quoting What is summarizing?arrow_forwardWhich one of the following is NOT among the chief duties/responsibilities of a company's board of directors? A) Instituting a compensation plan for top executives that rewards them for actions and results that serve stakeholders' interests, and most especially those of shareholders B) Evaluating the caliber of senior executives' strategy-making/strategy-executing skills C) Overseeing the company's financial accounting and financial reporting practices D) Being inquiring critics and exercising strong oversight over the company's direction, strategy, and business approaches E) Hiring and firing senior-level executives and working with the company's chief strategic planning officer to improve the company's performancearrow_forwardIn today’s business social media-driven world, the ability to make a persuasive – well thought written argument in a paragraph is a skill that will serve you in your professional executive career. You are assigned to write AT LEAST 3 Quality Harvard Business Review Virtual Teams Best Practices Canvas Postings related to Virtual - Remote - Telecommuting Teams through our academic term. please write two or three short paragraphs for EACH reading with an insightful and critical thinking reference related to Virtual - Remote - Telecommuting Teamsarrow_forward
- Which of the following passages would be the best replacement for section 2? Multiple Choice Thank you for your efforts to mentor our new employees. Your mentoring is an important way to help our new employees understand our company culture, feel part of the community, and quickly develop skills to perform well in their new roles. Thank you for your efforts to mentor our new employees.arrow_forwardRespond to the Discussion A discussion response is meant to allow a person time for personal reflection in order to respond thoughtfully to a topic following a group discussion in which ideas and thoughts were exchanged on a particular topic or issue. Discussion: Services differ from products because they are intangible, and service providers must spend more time promoting and communicating the value of services to customers than they do with products. In addition, since services cannot be stored or taken home, customers must experience the service at the time of purchase, and it must provide high value and customer satisfaction. There are means by which a service provider can promote services and convey their value to consumers: The service marketer can use online channels such as social media and blogs where customers share their service experiences to inform consumers about the service and ensure that it will benefit them. A service marketer may also use television and print…arrow_forwardYour next assignment is writing a negative message. Please mail an indirect negative message to a client. First, use a buffer, then provide reasons and additional information. You'll continue with a clear statement of the bad news and close with a respectful note. Reference chapter 9.arrow_forward
- Which of the following is NOT an advantage of content analysis O Inexpensive O Unobtrusive O High validity O Ethicalarrow_forward_____ are normally offered verbally or written. Observations Theories Experiments Surveysarrow_forwardUpvote will be given to genuine answer 680. How does document flow management impact the management of construction project project transformation? Don't use chatgpt....arrow_forward
- Task: Respond to the Discussion A discussion response is meant to allow a person time for personal reflection in order to respond thoughtfully to a topic following a group discussion in which ideas and thoughts were exchanged on a particular topic or issue. Discussion: Services comprise intangible experience which is being provided by the service provider to the customer who has paid for those services. For example, educational services are given by educational institutes to the students. Relationships with customers are very important at every stage and every level and therefore customers are very much important in services marketing. All the activities in services marketing are directed towards customer satisfaction right from the beginning till end. This asks for quality assurance from the service provider in the whole process. By comparing services marketing with marketing of a product, customer relationship becomes very important as service provider and customer has a direct…arrow_forwardWhat makes a good oral presentation?arrow_forward
arrow_back_ios
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning

Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,

Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education

Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning

Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON


Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning