Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Check Your Understanding / Positioning Strategies
Unlimited tries
Match the scenario to the positioning strategy it illustrates.
In contrast to many
airlines that have their
aircraft painted in white
color, Southwest
Airlines' aircraft are
painted in a distinctive
blue color.
Physical
attribute
differentiation
The CitizenM hotels are
located in major, vibrant
cities around the world,
such as New York,
Amsterdam, or London.
Customers who stay at
this hotel brand know
that they will always
have something exciting
to do in the city.
Show instructions
Marriott International is
proud of investing
resources to
continuously enhance
the training of their
employees to superior
levels. As a result,
customers always praise
the quality of
employees.
Service
Personnel
Location
differentiation differentiation differentiation
Whil
stan
com
indu
Worl
dedi
reso
and
techi
the c
resu
use t
mob
addi
relat
who
Image
differentiation
expand button
Transcribed Image Text:Check Your Understanding / Positioning Strategies Unlimited tries Match the scenario to the positioning strategy it illustrates. In contrast to many airlines that have their aircraft painted in white color, Southwest Airlines' aircraft are painted in a distinctive blue color. Physical attribute differentiation The CitizenM hotels are located in major, vibrant cities around the world, such as New York, Amsterdam, or London. Customers who stay at this hotel brand know that they will always have something exciting to do in the city. Show instructions Marriott International is proud of investing resources to continuously enhance the training of their employees to superior levels. As a result, customers always praise the quality of employees. Service Personnel Location differentiation differentiation differentiation Whil stan com indu Worl dedi reso and techi the c resu use t mob addi relat who Image differentiation
re
ant
ld,
on.
at
"
ing
Marriott International is
proud of investing
resources to
continuously enhance
the training of their
employees to superior
levels. As a result,
customers always praise
the quality of
employees.
Physical
attribute
differentiation
Clear all
Stick with it.
While it is difficult to
stand out in the highly
competitive restaurant
industry, Hilton Hotels
Worldwide have always
dedicated substantial
resources to innovate
and improve the
technology presence of
the company. As a
result, customers who
use the HiltonHonors
mobile app benefit from
additional services
relative to customers
who do not.
Service
differentiation
Personnel
differentiation
Show instructions
Orlando has
continuously developed
as a destination for
theme parks. Over time,
the city became one of
the most visited cities
by families.
Location
differentiation
Image
differentiation
expand button
Transcribed Image Text:re ant ld, on. at " ing Marriott International is proud of investing resources to continuously enhance the training of their employees to superior levels. As a result, customers always praise the quality of employees. Physical attribute differentiation Clear all Stick with it. While it is difficult to stand out in the highly competitive restaurant industry, Hilton Hotels Worldwide have always dedicated substantial resources to innovate and improve the technology presence of the company. As a result, customers who use the HiltonHonors mobile app benefit from additional services relative to customers who do not. Service differentiation Personnel differentiation Show instructions Orlando has continuously developed as a destination for theme parks. Over time, the city became one of the most visited cities by families. Location differentiation Image differentiation
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