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Is multi-branding a good strategy or not for business?
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- What is market segmentation of a business plan?How does strategic development differ for startups versus established companies?What are the benefits (strengths) and challenges (weaknesses) of a company whose products and brands are so tied up in one person’s image? Can you think of any other companies that have this same issue? What are the implications for the company’s strategic decision makers?
- Why should owners of confectionery business develop their product and how should this be done?How will the technology/ solution/ concept affect businesses and / or society? Why is it important formanagers to know about it?What is a strategic group? How can studying such groups be useful in industry analysis?