Intelligence And Big Data To Drive Success The Coca Cola Company is the world’s largest beverage company selling more than 500 brands of soft drink to customers in over 200 countries. Every single day the world consumes more that 1.9 billion servings of their drinks including brands like Coca Cola (including Diet and Zero) as well as Fanta, Sprite, Dasani, Powerade, Schweppes, Minute Maid and others. Of course, this also means that it generates mountains of data – from production and distribution to sales and customer feedback, the company relies of a solid data driven strategy to inform business decisions at a strategic level. In fact, Coca Cola was one of the first globally-recognised brands outside of the IT market to speak about Big Data, when in 2012 their chief big data officer, Esat Sezer, said “Social media, mobile applications, cloud computing and e-commerce are combining to give companies like Coca-Cola an unprecedented toolset to change the way they approach IT. Behind all this, big data gives you the intelligence to cap it all off.” More recently, Greg Chambers, global director of digital innovation, has said “AI is the foundation for everything we do. We create intelligent experiences. AI is the kernel that powers that experience.” Required Identify the sector or area of activity and competitors Expand the problem faced in the Use Case Identify the type of data used to introduce artificial intelligence
Intelligence And Big Data To Drive Success The Coca Cola Company is the world’s largest beverage company selling more than 500 brands of soft drink to customers in over 200 countries. Every single day the world consumes more that 1.9 billion servings of their drinks including brands like Coca Cola (including Diet and Zero) as well as Fanta, Sprite, Dasani, Powerade, Schweppes, Minute Maid and others. Of course, this also means that it generates mountains of data – from production and distribution to sales and customer feedback, the company relies of a solid data driven strategy to inform business decisions at a strategic level.
In fact, Coca Cola was one of the first globally-recognised brands outside of the IT market to speak about Big Data, when in 2012 their chief big data officer, Esat Sezer, said “Social media, mobile applications, cloud computing and e-commerce are combining to give companies like Coca-Cola an unprecedented toolset to change the way they approach IT. Behind all this, big data gives you the intelligence to cap it all off.”
More recently, Greg Chambers, global director of digital innovation, has said “AI is the foundation for everything we do. We create intelligent experiences. AI is the kernel that powers that experience.”
Required
- Identify the sector or area of activity and competitors
- Expand the problem faced in the Use Case
- Identify the type of data used to introduce
artificial intelligence - Present the results of the introduction of artificial intelligence on business
- What are the main challenges to implement AI in Coca-Cola ?
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