Individually you will produce a briefing paper for a business outlining the steps the business could take to develop theirsustainability commitment and in particular, improve an element of their operations. You will need to select anappropriate and relevant business for this task.You will consider the pressures upon the business to become more sustainable, the challenges it might face, thedevelopments in the marketplace in which they operate and outline a strategic approach to making change withpotential targets and objectives. FOCUS - All reports will be a) broadly focused on becoming more sustainable in the first instance and b) willsubsequently drill down on ONE OF THESE areas [unless a link is obvious] AREAS - Energy use; Reducing plastic, Product redesign, Water use; Transport, pollution and the alternatives; Waste;Supply chains and their management ; Workplace issues ; CSR; Merchandising materials; Marketing Communications;or a company specific choice.

Individually you will produce a briefing paper for a business outlining the steps the business could take to develop theirsustainability commitment and in particular, improve an element of their operations. You will need to select anappropriate and relevant business for this task.You will consider the pressures upon the business to become more sustainable, the challenges it might face, thedevelopments in the marketplace in which they operate and outline a strategic approach to making change withpotential targets and objectives. FOCUS - All reports will be a) broadly focused on becoming more sustainable in the first instance and b) willsubsequently drill down on ONE OF THESE areas [unless a link is obvious] AREAS - Energy use; Reducing plastic, Product redesign, Water use; Transport, pollution and the alternatives; Waste;Supply chains and their management ; Workplace issues ; CSR; Merchandising materials; Marketing Communications;or a company specific choice.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter4: Social Responsibility And Ethics In Marketing

Section: Chapter Questions

Problem 2SC

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