In times of Covid 19, XYZ Ltd., a company dealing in car accessories is not happy with their current scenario and want consider alternative approaches. Can you please guide them about what is contingency approach

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
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In times of Covid 19, XYZ Ltd., a company dealing in car accessories is not happy with their current scenario and want consider alternative approaches. Can you please guide them about what is contingency approach and how will it help them?

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