How is Coca Cola information and control systems used? Do they have key methods of data collection and analysis, systematic collection on paper or systematic collection with computers? How do they use the information collected to solve problems? Can problems be traced to their source?
How is Coca Cola information and control systems used? Do they have key methods of data collection and analysis, systematic collection on paper or systematic collection with computers? How do they use the information collected to solve problems? Can problems be traced to their source?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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- How is Coca Cola information and
control systems used? Do they have key methods of data collection and analysis, systematic collection on paper or systematic collection with computers? How do they use the information collected to solve problems? Can problems be traced to their source?
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