How is Coca Cola information and control systems used? Do they have key methods of data collection and analysis, systematic collection on paper or systematic collection with computers? How do they use the information collected to solve problems? Can problems be traced to their source?

How is Coca Cola information and control systems used? Do they have key methods of data collection and analysis, systematic collection on paper or systematic collection with computers? How do they use the information collected to solve problems? Can problems be traced to their source?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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How is Coca Cola information and control systems used? Do they have key methods of data collection and analysis, systematic collection on paper or systematic collection with computers? How do they use the information collected to solve problems? Can problems be traced to their source?

Processes and procedures involved in achieving the organizational goals and objectives for the daily operations of a company. Control systems involve all the operational control systems, their implementation, and strategic control processes.

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