Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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In this episode, you have learnt that IoT technology can offer many benefits. However, any IoT device is vulnerable to being hacked and misused in the digital world. There are billions of connected devices, and someone could use them to access private data. These devices may sometimes pose risks if misused. Explore how a business can potentially benefit from IoT technology while minimising the risks.

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