In theory, scenario analysis is a process of analyzing future events by considering alternative possible outcomes. Thus, scenario analysis, which is one of the main forms of projection, does not try to show one exact picture of the future. Instead, it presents several alternative future developments.
managers must envision different scenarios on the scale and scope of globalization.
Doing so prepares international managers to develop the knowledge, skills, abilities needed to deal with ongoing changes in the global business environment.
With this in mind, executives that envsion expanding globalization as inevitable often point to the fact that that technical advances in transportation and communication are pervasive, that consumers demand the best products for the best prices regardless of their country of origin, and that MNEs are so powerful they can pressure governments to further reduce restrictions on trade and investment.
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- Solaris Pte Ltd is a manufacturer of solar panels used by many organisations in solar farms to produce electricity in Singapore. The last few years had been tough. The COVID19 pandemic had shutdown many economic activities leading to poor sales in solar panels. In more recent times, with many countries in the world embracing endemic COVID and opening up their borders, economic activities are restarting. The CEO of Solaris is optimistic even though there are other challenges like sharp spikes in oil and gas prices, war in Ukraine and frequent supply chain disruptions Table 4. Solar Panel Sales Period Units Sold Actual 2019 Q1 25000 2019 Q2 22500 2019 Q3 17500 2019 Q4 12500 2020 Q1 10500 2020 Q2 10750 2020 Q3 12500 2020 Q4 17500 2021 Q1 21250 2021 Q2 23750 2021 Q3 25000 2021 Q4 27500 2022 Q1 60825 2022 Q2 57500 2022 Q3 ? 2022 Q4 ? 2023 Q1 ? 2023 Q2 ? Table 4 shows the past quarterly sales data of solar panels sold by…arrow_forwardThe content of the individual coursework should cover the following aspects in total 1,500 words: Imagine that you are part of the marketing team of the product X at company ABC, which aims at selling this product in the domestic as well as global markets. You are preparing a marketing strategy for this product in the second half of 2019. Define the properties of your product and the target markets by using the micro and macroeconomic concepts that we learned in lectures, which will be used as an input for your marketing strategy. In particular, address the following issues: a. What are the alternative scenarios with regards to the costs of production (marginal costs like labour costs, raw materials, energy)? Consider the macroeconomic expectations for the second half of 2019 and different scenarios about the macroeconomic developments and the course of the recession. b. What type of a good or service is X? What is the price and income elasticity of your product? What is the cross…arrow_forward
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