In the realm of CRM, what are the key differences between business-to-consumer (B2C) and business-to-business (B2B) customer relationship management strategies?

Explain how CRM systems contribute to improving marketing ROI (Return on Investment).

Describe the concept of customer segmentation and its relevance in CRM strategy.

Explore the concept of personalized marketing through CRM. How can organizations leverage customer data to deliver highly personalized marketing campaigns and product recommendations, and what are the ethical considerations associated with this approach?

Customer relationships have been important to both overall business strategy and marketing strategies. How do relationships with customers differ for services marketing? What role does consumer behavior play in services organizations?

Define Customer Relationship Management (CRM) and its key components, such as customer data management, sales automation, and marketing automation.

Could a company effectively apply any aspect ofmarketing analytics if it can’t track the customer journey?Why or why not?

Explain the importance of customer relationship management in marketing.

What is the core purpose of strategic marketing management within an organization?