In the heart of Ghana's tech hub, Accra, stood NkrumahTech, a rising star in the world of digital innovation. Founded by Kofi Nkrumah, a visionary entrepreneur, the company developed a groundbreaking Management Information System (MIS) named "Sankofa" that promised to revolutionize supply chain management for Ghana's cocoa industry. However, six months post-launch, Sankofa's adoption rate was dismally low. Cocoa farmers and distributors found the system complex and alien. The MIS, though technologically superior, was like a fish out of water, struggling to integrate with the existing infrastructure. Power outages rendered it useless at times, and the lack of internet connectivity in remote cocoa farms made realtime data sharing a dream too far. Desperate to turn things around, Kofi attended a seminar on Information Systems where he learned about the concept of complementary assets. An epiphany struck! He realized that Sankofa, in isolation, couldn't bring about the change he envisioned. He, however, did not know where to begin and which complimentary assets or partnership to nurture to overcome the huddles he was facing. Questions: You have one job as an independent consultant, a) In light of the peculiar context of Sankofa, define complementary assets and why they are essential. b) For each of the three classifications of complementary assets, outline two (2) examples that Sankofa can enhance to ensure there is innovation is deeply embedded in the cocoa supply chain in Ghana.
In the heart of Ghana's tech hub, Accra, stood NkrumahTech, a rising star in the world of digital innovation. Founded by Kofi Nkrumah, a visionary entrepreneur, the company developed a groundbreaking Management Information System (MIS) named "Sankofa" that promised to revolutionize supply chain management for Ghana's cocoa industry. However, six months post-launch, Sankofa's adoption rate was dismally low. Cocoa farmers and distributors found the system complex and alien. The MIS, though technologically superior, was like a fish out of water, struggling to integrate with the existing infrastructure. Power outages rendered it useless at times, and the lack of internet connectivity in remote cocoa farms made realtime data sharing a dream too far. Desperate to turn things around, Kofi attended a seminar on Information Systems where he learned about the concept of complementary assets. An epiphany struck! He realized that Sankofa, in isolation, couldn't bring about the change he envisioned. He, however, did not know where to begin and which complimentary assets or partnership to nurture to overcome the huddles he was facing. Questions: You have one job as an independent consultant, a) In light of the peculiar context of Sankofa, define complementary assets and why they are essential. b) For each of the three classifications of complementary assets, outline two (2) examples that Sankofa can enhance to ensure there is innovation is deeply embedded in the cocoa supply chain in Ghana.
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