In response to China dominating the European and Asian markets at the expense of Japanese companies. The CEO of Asian Electric Vehicle Society Kato Fushumi has advised investors that they seek to move into the African market and thereby exploit the first mover advantages within that market. Advise the CEO on the variables Japanese companies need to take into consideration when designing electric vehicles for the African market.

In response to China dominating the European and Asian markets at the expense of Japanese companies. The CEO of Asian Electric Vehicle Society Kato Fushumi has advised investors that they seek to move into the African market and thereby exploit the first mover advantages within that market. Advise the CEO on the variables Japanese companies need to take into consideration when designing electric vehicles for the African market.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter9: Reaching Global Markets

Section: Chapter Questions

Problem 10DRQ

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