A shampoo manufacturer is considering entering a developing country. During the screening process of this country it is discovered that purchasing power is very low and many people might not be able to afford their product as it is presently sold in other markets. As a global marketer which of the following is the best course of action? * O Examine Industrialized markets instead Evaluate the economic situation in that country and consider if a modified produc might turn a reasonable profit Generalize that all developing countries such as this country are suffering from difficult economies situations and are not good markets to enter O Totally ignore this country because residents are poor

A shampoo manufacturer is considering entering a developing country. During the screening process of this country it is discovered that purchasing power is very low and many people might not be able to afford their product as it is presently sold in other markets. As a global marketer which of the following is the best course of action? * O Examine Industrialized markets instead Evaluate the economic situation in that country and consider if a modified produc might turn a reasonable profit Generalize that all developing countries such as this country are suffering from difficult economies situations and are not good markets to enter O Totally ignore this country because residents are poor

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter9: Reaching Global Markets

Section: Chapter Questions

Problem 1DYMP

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