In regards to social media technology, please evaluate the following (swot analysis): (700-800 words) Strengths: What are the advantages of the technology? How will it positively impact culture and society? What are other potential gains?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter10: Digital Marketing And Social Networking

Section: Chapter Questions

Problem 1DYMP

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Concept explainers

Introduction to Business Messages

Business messaging refers to a variety of channels via which businesses and customers can interact. SMS or text messaging is the most popular method of communication. Shipment reminders, promotional incentives, marketing offers, and scheduled appointments are all things we have dealt with. These are the types of messages we usually identify with business communication. Business messaging can take place on any digital platform where your consumers already spend some time, with the expectation that communication will be two-way. Business messaging brings comfort and simplicity to customers. Customers expect comfort from pre-sales and post-sales engagements with businesses as they do with friends and family. In addition, messaging is the favored method of contacting a firm for 66% of buyers. Here are a few examples of popular business messaging situations.

Question

In regards to social media technology, please evaluate the following (swot analysis): (700-800 words) Strengths: What are the advantages of the technology? How will it positively impact culture and society? What are other potential gains? Weaknesses: What features of the technology may hinder success? What are the limitations of the technology? How does the technology address issues of equity? Opportunities: What are external factors that may contribute to the success of the technology? What social, political, and/or cultural trends may influence reception? What are the opportunities for growth? Threats: What external factors may pose a threat to the success or adoption of the technology? What social, political, and/or cultural trends may influence reception? What are potential hurdles to growth?

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